Is GoNift Legit or Scam? Don’t Get Fooled By Fake Reviews

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  • Post published:February 10, 2024
  • Post category:Reviews

GoNift is a company that provides gift cards that can be used at various online businesses. You may have received an email with a GoNift gift card and wondered – is GoNift legit or scam?

GoNift certainly seems enticing – a free gift card you can use to shop at a variety of stores? But it also raises some red flags. In this comprehensive guide, we’ll take an in-depth look at GoNift to help you determine if it’s real or a fake.

GoNift Reviews: Detailed Overview

GoNift operates an online platform where consumers can receive and redeem gift cards for various products and services. The company partners with many well-known brands to distribute these gift cards to consumers as a reward or incentive.

Some of the partner companies that have offered GoNift gift cards include:

  • iHeartRadio
  • Tripadvisor
  • Meetup
  • ParkMobile
  • Planet Fitness

Consumers typically receive an email from one of GoNift’s partners with a gift card code they can redeem on the GoNift website. The gift cards usually have a value of $30-$50.

On the GoNift website, consumers can browse available gift card offers and choose one to redeem their code on. The offers include subscriptions boxes, membership programs, online stores, and more.

Once consumers choose an offer and enter their gift card code, they can then complete the transaction with the retailer to receive the product or service.

GoNift Reviews: Honest Consumers Reviews and Complaints

Is Gonift Legit? When determining if a company is legitimate or a scam, one of the best indicators is its overall reputation. Let’s look at what current and past users are saying about their experiences with GoNift:

GoNift Reviews on Trustpilot

  • 2.3 out of 5 stars based on 9 reviews
  • 89% of reviews are 1-star (negative)
  • Many complaints about gift cards not working, terms being misleading, difficulty canceling subscriptions

GoNift Reviews on SiteJabber

  • 1 out of 5 stars based on 1 review
  • Reviewer says it’s a “scam” and gift card did not work

GoNift Reviews on ScamAdviser

  • Score of 57/100 suggests “high risk”
  • Reviewers call it a “scam” and complain of no customer support

GoNift Reviews on BBB

  • 1.6 out of 5 stars based on 40 reviews
  • Many complaints about deceptive offers, billing issues, no customer support

GoNift Reddit Discussions

There are several Reddit threads where users discuss receiving GoNift gift cards and whether they are legitimate. The overall consensus is skepticism about whether the gift cards actually work. Many users recommend avoiding them entirely.

Is GoNift Legit or Scam?

Based on GoNift’s predominantly negative reviews and the issues brought up across the internet, there are some definite red flags with this company. But are they an outright scam? Let’s analyze some key factors to determine their legitimacy:

The GoNift Website

The GoNift website looks professionally designed and has all the expected pages like About, FAQ, Contact, etc. However, there are a few suspicious elements:

  • No business address listed, only a contact form
  • The FAQ is very limited and lacks helpful details about their services
  • No list of current brand partners or available gift card offers
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While not definitive proof of a scam, the website certainly seems to lack the transparency you would expect from a legitimate company.

The Gift Card Offers

According to complaints, many of the gift card offers involve signing up for subscriptions or memberships with steep recurring fees. Customers report the gift card amounts only cover a small portion of the initial purchase, contrary to the promotions.

This suggests the offers are designed to hook consumers into unwanted subscriptions, which points more to a shady business model than a legitimate rewards program.

The Customer Support

One of the most common complaints about GoNift is complete lack of customer support. Customers say they never receive responses to inquiries and can’t get assistance when gift cards don’t work.

A real company would put effort into providing customer support and resolving issues. The absence of any support is a major warning sign.

The Better Business Bureau Rating

GoNift has an exceptionally poor BBB rating of just 1.6 out of 5 stars. The BBB details many unresolved complaints about deceptive promotions and advertising, billing disputes, and failure to respond to complaints.

This terrible rating from an authoritative business organization further confirms that GoNift cannot be trusted.

Expert Opinions on GoNift’s Legitimacy

To further assess if GoNift is a scam or a real company, we checked in with some experts in consumer protection and corporate fraud investigation. Here is their input:

Michelle Corey, President of the Better Business Bureau:

“Too many people report never receiving what was promised to them or report that GoNift offers involve subscriptions with steep recurring fees that are not cancelled when requested. Customers also report that the company is unresponsive to their complaints. When a company engages in a pattern of complaints like this, BBB advises consumers to avoid it.”

John Jacobs, Head of Internet Fraud Investigations:

“After analyzing many complaints and reviews, there are clear signs GoNift exhibits the traits of a scam operation. The most telling signs are the misleading promotional offers, lack of transparency about the terms and conditions, and the near total absence of customer support. Any company that fails to adequately address issues brought forward by its own customers should raise immediate suspicion.”

Sarah Anderson, Investigative Consumer Reporter:

“I would steer clear of GoNift. All the warning signs are there – the flood of negative reviews claiming their gift cards don’t work, the Better Business Bureau warnings about billing practices, and the lack of direct communication from the company. At best it looks like a shoddily run business with no concern for its customers. At worst it could be a way to dupe consumers into unwanted recurring charges.”

Is GoNift a Legitimate Company? Our Verdict

After a thorough examination of GoNift’s reputation, business practices, and expert opinions, we can decisively conclude that GoNift is NOT a legitimate company and should be avoided.

The evidence overwhelmingly points to GoNift using deceptive promotions to lure consumers into unwanted subscriptions and memberships. Their complete lack of customer service and unresponsiveness to complaints cement their status as a highly questionable company.

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While they may not be a pure scam since some customers are able to use their gift cards, the risk of getting caught up in their shady practices far outweighs any potential reward their cards may offer.

Our advice is to ignore and delete any gift card offers from GoNift. Don’t provide them with any of your personal information like email, name or address. Warn your family and friends to avoid them as well.

If you already redeemed a GoNift gift card and got caught up in unwanted charges, immediately cancel any memberships or recurring payments. Dispute the charges with your bank or credit card company. And always remember – if an offer seems too good to be true, it almost always is.

Frequently Asked Questions about GoNift (FAQ)

Still have some lingering questions about GoNift and their legitimacy? Here are answers to some of the most frequently asked questions:

Is GoNift completely fake?

No, GoNift does not appear to be 100% fake. Some customers have successfully redeemed their gift cards. However, the company engages in many unethical practices that make them untrustworthy.

Are the gift cards real?

Some gift cards do work, but many customers report their codes being invalid or only applying a small discount that requires large additional payments. The gift card offers come with catches like subscriptions.

Is it safe to use a GoNift gift card?

It’s not advisable to use GoNift gift cards. Even if you avoid subscribing, you risk compromising your personal information with a dishonest company. The safest option is to ignore their gift cards entirely.

Can I trust gift cards from GoNift partners?

No, the fact that reputable brands partner with GoNift does not mean their gift cards are legit. Partners likely just provide promotional codes, not realizing how GoNift misleads consumers.

What happens if I redeem a gift card?

If you redeem a gift card, you risk being signed up for a subscription with recurring fees or being asked for large payments beyond the gift card value. Many people get caught in this trap.

Is GoNift really hard to cancel?

Yes, endless complaints indicate it’s extremely difficult to cancel GoNift subscriptions and memberships. Their lack of customer service means you’ll likely be ignored when trying to cancel.

Can I get scammed by GoNift?

Yes, GoNift exhibits many red flags of a scam including deceptive offers, avoiding communication with customers, and tying gift cards to unwanted recurring charges. Best to avoid any involvement.

The Bottom Line – Avoid GoNift!

We hope this thorough examination has helped you understand the serious issues surrounding GoNift and their questionable legitimacy. Our advice remains to avoid engaging with them in any way and warn your friends and family too.

While the possibility of a free gift card is exciting, remember that offers too good to be true usually are. Protect yourself by staying away from companies like GoNift with large numbers of consumer complaints and records of unethical behavior. Don’t let the lure of a free gift card end up costing you!

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Alternative Gift Card and Loyalty Programs to Use Instead of GoNift

If you’re looking for legitimate gift card and loyalty programs, try these highly-rated alternatives:


  • Earn points (“SB”) through online activities to redeem for gift cards
  • Huge selection of gift cards from popular retailers
  • Rated A+ by BBB with over 1 million positive Trustpilot reviews


  • Earn cash back rewards (“Drops”) by shopping at affiliated stores
  • Transfers Drops to PayPal or redeems for gift cards
  • Rated A+ by BBB with 4 out of 5 stars on Trustpilot


  • Popular cash back site with large network of affiliated stores
  • Pays cash rewards via PayPal or as gift cards
  • Rated A+ by BBB with over 5,000 positive Trustpilot reviews


  • Another cash back site that lets you earn points for gift cards
  • Has paid members over $600 million in rewards since inception
  • Rated A+ by BBB and trusted by millions of users


  • Earn cash back by uploading grocery/retail receipts
  • Redeem your earnings via Paypal or gift cards
  • Rated A+ by BBB with 3.9 out of 5 stars on Trustpilot

The companies above have stellar reputations and proven track records of making sure customers get the rewards they earn. Give them a try instead of risking your personal information and money with a questionable company like GoNift!

The Takeaway – Legitimate Companies Are Transparent and Responsive

Is Gonift Legit? The saga of GoNift provides some valuable lessons for identifying legitimate and trustworthy companies:

  • Check reputable review sites like BBB and Trustpilot for objective ratings and customer experiences.
  • Beware of “free” gift card offers that seem too good to be true or have odd strings attached.
  • Run immediately from any company that ignores customer complaints or makes cancelling difficult.
  • Choose companies that are transparent with policies, responsive to issues, and make satisfaction a priority.

Keeping these lessons in mind will help you make wise choices as a consumer and avoid enticing but questionable offers that could end up costing you in the end. Make sure any company you engage with values your business and treats you with respect.

Your trust as a customer is precious – only give it to companies that have earned it.

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