Is Legit or a Scam? Unveiling The Truth

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  • Post published:February 17, 2024
  • Post category:Reviews

Is Legit or a Scam? Online shopping has become incredibly popular in recent years. The convenience of being able to browse and purchase products from the comfort of your own home is undeniable.

However, as online shopping grows more prevalent, so do concerns about legitimacy and scams. If you’ve been considering an online purchase from, you may be wondering – is legit or a scam?

This article will take an in-depth look at to determine if it is a legitimate retailer or a scam site to avoid. We’ll examine the site’s reputation, policies, and practices to help you make an informed decision before providing any personal or financial information.

Let’s dive in.

Summary seems to be a reliable online store that sells authentic brand name electronics at reasonable prices to New Zealand shoppers. There are no glaring causes for concern identified during this investigation that would indicate it is a scam website.

Quick Review is an online retailer that sells a wide range of consumer electronics, including tablets, smartphones, cameras, computers, and accessories. It is the official New Zealand online store for Dick Smith, which began as a chain of brick-and-mortar electronics stores in Australia in the 1960s.

The website advertises competitive prices and frequent sales on big name brands. Its product selection includes top sellers like Apple, Samsung, Sony, Microsoft, and HP. The site also offers free shipping within New Zealand on orders over $50.

At first glance, looks like a legitimate e-commerce business. However, it’s always wise to do further research before providing your personal or financial information to an online retailer. We’ll take a deeper look at some key factors to determine if is trustworthy.

Is Legit Or Scam?

One of the best ways to gauge an online retailer’s legitimacy is by looking at customer reviews and complaints. What are other shoppers saying about their experiences purchasing from the site?

Overall, seems to have a decent reputation amongst its shoppers in New Zealand. Here are some of the positive highlights commonly mentioned in customer reviews of

Fast shipping – Most reviewers state their orders from arrive quickly, often within just a few days. This indicates they likely have an efficient fulfillment and distribution process.

Quality products – Customers generally say the products they’ve ordered have arrived new and in excellent condition, packaged securely. The items match the description and pictures on the site.

Competitive pricing – Many note that prices on are very reasonable compared to other electronics retailers for the same items. Frequent sales make deals even more attractive.

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Helpful customer service – The majority of customers who contact for order issues, returns, or general questions report having positive experiences with friendly and responsive customer service representatives via phone, email, and live chat.

There are a few negative reviews about as well, although these seem limited in number compared to positive feedback. The most common complaints include:

  • Long processing times for refunds on returned items.
  • Difficulty getting through to customer service on the phone during peak times.
  • A few instances of wrong or damaged items being shipped.

Overall though, legitimate well-known retailers will have some negative feedback mixed with mainly positive reviews, so the customer sentiment towards doesn’t seem concerning.

Investigating Company Policies

A scam website will often have faulty return policies, vague terms and conditions, and lack other basic policies standard among authentic retailers. Let’s look at some of’s key company policies.

Returns & Refunds has a returns and refunds policy clearly outlined on its website. Key details include:

  • 30 day return window for most products.
  • Refunds are issued once returned items are received and inspected at their warehouse.
  • Original shipping fees are non-refundable.
  • Customers are responsible for costs of returning items.

This refund policy is in line with many major retailers, allowing a reasonable timeframe for returns or exchanges if products are faulty or other issues arise.

Shipping Policy offers a few shipping options:

  • Free economy shipping within New Zealand on orders over $50
  • Express 1-2 day delivery for a fee
  • Free Click & Collect from Dick Smith retail stores

Shipping costs, delivery timeframes, and other details are clearly outlined during checkout. Their shipping policies match other legitimate e-commerce stores.

Privacy Policy

The site has a detailed privacy policy that discloses what customer data is collected, how it is used, and how customers can opt-out of marketing communication if desired. This level of transparency about privacy practices is expected from authentic retailers.

Based on these posted policies, there are no immediate red flags to indicate is a scam site. The policies align with typical legitimate online stores.

Scam Site Warning Signs

When evaluating an online retailer, there are certain signs that may indicate an unethical scam site versus a trustworthy store. Let’s look at whether any scam warning signs apply to

  • No contact details – Scam sites often don’t provide a phone number, physical address, or company email. has a contact page listing their physical address, customer service phone number and email, showing they are willing to be contacted.
  • Stock photos – Scam websites often steal stock photos and claim them as their own product images. uses brand-specific photos aligned with major electronics manufacturers.
  • Mismatched URLs – The URL not matching the store’s name can indicate a scam. The URL matches their brand name.
  • Poor website quality – Low-quality sites with broken links, misspellings, grammatical errors, or cluttered designs often signify a scam. has a modern, professional-looking website.
  • No SSL security – Lack of SSL encryption is a huge red flag, but has SSL installed.
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No social media presence – Scam sites are unlikely to have a Facebook page, Twitter profile, or other social media accounts. Dick Smith has active social profiles. shows no obvious scam warning signs upon close inspection. All indications point to it being a legitimately run e-commerce store.

Signs of a Reputable Online Retailer

Beyond just the lack of scam red flags, also demonstrates many of the hallmarks of an established, trustworthy online retailer:

Lengthy domain history – has been registered since 2008, indicating an established business. Scam sites often have very recent registration dates.

Valid business registration – Dick Smith Electronics New Zealand Ltd is registered under New Zealand business number 9429031328244.

Real brand reputation – Dick Smith has been a major electronics retailer in Australia and New Zealand since the 1960s, so they have an established brand reputation.

Positive independent reviews – Outside of’s own website, there are many favorable reviews praising their service and low prices.

Responsive customer service – Interacting with their customer service is easy via phone, email or live chat, and agents are helpful, indicating a legitimate business committed to service.

Money-back guarantees – offers 30-day money back returns and guarantees. Scam websites are unlikely to promise refunds.

Secure payment methods – The site offers a variety of standard secure payment methods, including all major credit cards, PayPal, Apple Pay, etc. Scammers are more likely to only take cryptocurrency or unusual methods.

All of these signs point towards being a legitimate business with ethical practices, not a scam site. They have an established brand history and demonstrate professionalism across their policies, facility information, and customer service.

Key Takeaways: Is Legitimate?

After thoroughly examining the site’s reputation, policies, practices, and design, we can conclude that appears to conduct business legitimately as an authorized online retailer of Dick Smith Electronics in New Zealand.

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Here are the key points that support being a trustworthy e-commerce site, not a scam:

  • Mainly positive customer reviews regarding fulfillment, service, and pricing.
  • Company policies align with typical legitimate retailers.
  • No scam warning signs like misleading photos, poor site quality, or lack of contact details.
  • Displays signs of legitimate business like long domain history, valid business registration, and money-back guarantee.

In summary, seems to be a reliable online store that sells authentic brand name electronics at reasonable prices to New Zealand shoppers. There are no glaring causes for concern identified during this investigation that would indicate it is a scam website.

Consumers can likely use the site with confidence to browse and purchase electronics safely. However, as always it is wise to employ good online shopping practices like using secure payment methods and watching for limited-time scam deals that seem too good to be true.

Frequently Asked Questions

Q: Is an official Dick Smith website?

A: Yes, is the authorized online store for Dick Smith Electronics in New Zealand. It is owned and operated by Dick Smith Electronics New Zealand Ltd.

Q: Does sell genuine products?

A: Based on customer reviews and their reputation as an established electronics retailer, the products sold on appear to be genuine and authentic brand name items, not counterfeits.

Q: Is it safe to order from

A: displays characteristics of a legitimate retailer and there are no apparent scam warnings signs. Orders can likely be placed safely using standard payment methods like major credit cards or PayPal. As with any merchant, buyers should exercise some caution and review policies before purchasing expensive items or providing personal information.

Q: Can I return items purchased from

A: Yes, their posted return policy highlights that most items can be returned within 30 days of purchase for an exchange or refund, provided the items are in original condition with tags attached. Customers are responsible for return shipping costs.

Q: How quickly does ship orders?

A: Most customers report receiving their orders within just a few days via standard free economy shipping. Express 1-2 day delivery is also available for an additional fee at checkout.

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