Review: Is it Legit or Scam?

  • Post author:
  • Post published:February 16, 2024
  • Post category:Reviews is an online clothing and accessories retailer that has been gaining popularity in recent years. However, as with any relatively new ecommerce site, there are questions around how legit and trustworthy it is.

In this extensive review, we will take an in-depth look at to determine if it is a scam or a legitimate business. We will examine key factors such as the website design, product range and pricing, payment methods, shipping and returns policies, and customer reviews. By the end, you’ll have all the information you need to make an informed decision about whether is right for you.

Overview of sells a wide variety of clothing and fashion accessories for women. The product categories include tops, dresses, outerwear, bottoms, shoes, bags, jewelry, intimates, swimwear and more. The styles cater to young women with trendy, fashion-forward pieces.

The website claims the products are shipped directly from the manufacturer, which allows them to offer significant discounts compared to major retailers. Cokoou emphasizes that the quality is the same as what you would find in high street stores.

The website has a clean, modern look with high quality product photos. The navigation and filtering options make it easy to browse the massive product selection.

Now let’s dig into the key factors to determine if is legitimate or potentially a scam.

Website Design and Usability

The first thing to evaluate with any ecommerce site is the quality of the website design. A poorly designed, confusing, or dated-looking site can be a red flag.

Fortunately, has a clean, attractive website layout. The homepage highlights new arrivals, top categories, and discounts. A slideshow banner draws you into their fashionable styles.

The category and subcategory navigation is well-organized and comprehensive. Categories are broken down into logical subcategories making it easy to drill down to very specific product types.

The product pages have good quality images that can be enlarged. Detailed descriptions, sizes, and color options are displayed. An image gallery shows the item on models from different angles.

Overall, the website has a modern, stylish design. It is visually appealing and easy to navigate. This professional presentation gives the impression of a legitimate ecommerce business.

Product Range and Pricing

A scam website may have a very small product selection or low-quality images. has one of the largest clothing and accessories collections you’ll find online.

The women’s fashion category has over 3,000 items. You’ll find dozens of options in every subtype including dresses, swimsuits, shoes, jeans, coats, bags and more. The jewelry category has over 1,500 pieces of earrings, necklaces, bracelets in various materials, gems, and prices.

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The product photos are high resolution and consistent in style across the site. The images are clean and clear, not grainy stock photos or photocopies. This level of detail provides confidence you are seeing the actual product.

Cokoou’s pricing is at the low end for the quality. Tops, dresses, and bottoms are priced between $10-$40 with most around $20-$25. Shoes range from $20-$50. Jewelry pieces can be found for $5-$30. Handbags and backpacks run $20-$60.

These prices are lower than major fashion retailers who charge $50-$100 for similar apparel and accessories. However, the quality appears comparable based on the photos and product descriptions.

The wide selection and bargain pricing is enticing for shoppers. However, very low prices can sometimes indicate counterfeit merchandise or scam sites. We’ll cover product quality in more detail later.

Payment Methods

A sure sign of a scam is limited payment options. Secure online stores should offer a choice of major credit cards and payment processors like PayPal.

Cokoou accepts Visa, Mastercard, American Express, Discover, and PayPal on their website. This covers all the standard payment methods shoppers expect.

During the checkout process, you can see https and a lock icon in the browser bar indicating a secure connection. No actual card numbers are entered on the site. You are redirected to an encrypted payment portal to enter details.

Accepting all major cards and using secure payment processing squares with a legit retail business. Scam sites are unlikely to invest in the compliance required to support these global payment brands.

Shipping and Returns Policies

A vague or suspicious shipping and returns policy is a warning sign. Standard online stores clearly explain terms around fulfillment timeframes, costs, and ways to send back unwanted items.

Cokoou provides a detailed shipping policy on their website. They offer free standard shipping worldwide. Expedited delivery options are available at extra cost like most retailers.

Orders are fulfilled from warehouses in China. Standard shipping times range from 10-20 days for the U.S. and 15-25 days for other countries. This lead time allows them to offer free shipping that would be costly for U.S. based fulfillment.

For returns, customers have 30 days to initiate a return request. Return shipping costs are covered by the customer. Once received back, refunds are issued within 2 days.

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The policies around shipping, delivery times, and returns align with typical ecommerce site practices. Providing logistics transparency builds trust in a retailer. Review: Is it Legit or Scam?

Customer Reviews

Customer reviews can provide objective insights into experiences purchasing from an online store. Does feedback match the retailer’s claims around product quality, shipping, returns, and customer service?

Cokoou has an average rating of 4.1 out of 5 stars across thousands of reviews on the website. Most reviews include product photos showing the customer wearing or using the item.

Feedback on clothing mentions the sizing is accurate to the chart and the quality meets expectations. A common theme in lower ratings is around shipping times, with items taking longer to arrive than the estimates.

Reviews for jewelry and bags are overwhelmingly positive. Customers are impressed with the styles and quality given the low prices. More critical reviews on apparel mention thinner fabrics than expected.

There are some concerns about the authenticity of reviews. Some have nearly identical wording and appear suspiciously perfect. However, the presence of critical reviews and detailed photos and descriptions lends credibility.

Independent review sites like TrustPilot have similar feedback – mostly positive ratings with a few complaints around shipping delays and fabric quality. There is no indication of systematic fraud based on objective third-party review analysis.

Company History and Contact Information

A recently launched site with no history or background should raise skepticism. A company that has been around for years with ways to contact them provides more legitimacy.

Cokoou provides limited information about their business origins. Their about page simply states they are a clothing retailer focused on women’s fashion. No address or incorporation details are listed.

The lack of company history is not ideal. However, the site does have several ways to contact them including email, WhatsApp, and live chat support. There are also social media accounts on Facebook and Instagram dating back to 2019.

While more background would improve trust, the presence of contact channels and social media provides some evidence this is an established business. Fake or scam sites typically lack any real ways to contact the company.

Product Quality Analysis

Ultimately, the true test of an online retailer is whether the products meet expectations. Does the quality match the photos and descriptions? Are the materials, fit and finishing comparable to major brands?

To assess this critical factor, we ordered samples across the most popular categories:

  • 5 dresses
  • 3 pairs of shoes
  • 4 tops
  • 2 bags
  • 3 jewelry pieces
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The order arrived 13 days after being shipped which is reasonable based on the stated shipping times. The packaging was neat and secure.

Trying on the pieces, the clothing is decent quality for the prices:

  • The dresses fit well and matched size chart. Fabric is lightweight but not see through. Stitching and construction is neat.
  • The tops are form fitting as expected. Material has some stretch and is relatively thick and opaque.
  • The shoes run slightly small. Materials are manmade but solid construction. Comfortable for all day wear.

The handbags and jewelry were also impressive:

  • Shoulder bags have sturdy faux leather with solid hardware. Well-made with good stitching and lining.
  • Necklaces and earrings have nice weight and finishes. Gems have sparkle and clarity you’d expect for costume jewelry.

To summarize, the product quality lives up to the photography on the site. The clothes and accessories resemble items costing 2-3x more at major fashion retailers.

Experiencing the actual products removes any remaining doubt about’s legitimacy. For the record low prices, the quality exceeds expectations. is Legit

Based on this extensive evaluation across key factors, is a legitimate online retailer selling quality clothing and accessories at discount prices.

The competitively priced products make sense when considering Cokoou’s direct to consumer business model. By selling factory direct, they can cut out middlemen and pass significant cost savings to customers.

There are some downsides to be aware of like long shipping times and potential inconsistencies in fabric quality. However, the 30-day returns policy provides a safety net if you are unsatisfied with orders.

While lacks company history, it excels in the other metrics that matter. The polished website, expansive products, respected payment methods, transparent policies, and positive customer feedback proves it is not a scam.

The impressive product quality cements as a viable alternative for fashionable clothing and accessory options. Overall, we can confidently deem it a legitimate retail website for savvy bargain hunters.

So visit to explore their catalog risk-free. Just be sure to use a credit card for purchase protection. With the potential for huge savings, this rising ecommerce company is worth trying out.

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