How to Get Sponsored on TikTok: Best Guide for Aspiring Influencers

As the number of social media platforms continues to grow, so does the opportunity to build your brand, reach new audiences, and get sponsored.

If you’re an aspiring social media influencer, you’ve probably noticed all the sponsored posts on TikTok, the popular video app from China currently dominating US social media.

Becoming a TikTok influencer and getting sponsored on TikTok means joining the ranks of the top TikTok stars and getting paid to feature products on your TikTok stories.

You can start making millions of dollars from your social media fame!

To get started as a TikTok influencer and get sponsored on TikTok, here’s complete research we’ve put together as a guide JUST for you.

Let’s dive in.

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What is a TikTok sponsorship?

It’s no secret that TikTok is one of the hottest social media platforms. If you’re an aspiring influencer, you may wonder how to get sponsored on TikTok.

TikTok sponsored post

While there’s no surefire formula, there are some things you can do to increase your chances of being sponsored by a brand.

On TikTok, sponsors pay an influencer to promote their product or service. Influencer placements are more tailored to the influencer’s content than traditional TikTok ads.

By sponsoring a video, it means promoting a brand through some of your previous videos without having to create any new content. Usually, you can simply re-upload your old videos tagging the sponsor in the description.

You should post sponsored videos only if they are relevant to your audience (in your niche) and if they will interest them, or your followers will leave in seconds.

TikTok Sponsorship

There are different types of sponsorships that you can get on TikTok.

Some of the most popular sponsorships include shoutouts, where an influencer promotes a product or service in their video; brand deals, where an influencer partners with a specific brand; and product placements, where an influencer uses or promotes a product in their video.

To increase your chances of getting sponsored by a brand, it’s important to have a large and engaged following, produce high-quality content, and be active on the platform.

Another way that you can get sponsored is by working with brands directly.

You could create a video or post where you promote a specific product or service, and as long as it follows platform guidelines, it will likely be approved. This is an unpaid or native advertisement and should result in brand compensation based on views, likes, comments, and clicks.

You can become a brand ambassador.

You are collaborating as an influencer with companies or brands to form a long-term partnership as an ambassador.

As a Brand Ambassador, you will promote brands regularly in a positive light over a certain period.

Generally speaking, affiliate programs and brand ambassadorships have similar structures but may differ by industry. For example, fashion companies may offer brand ambassadorships instead of affiliate marketing.

On the other hand, affiliate marketing allows influencers to earn money by promoting products on their accounts. As a TikTok influencer, you can use affiliate links on your videos or in your bio to earn commissions on any sales generated through your videos.

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How to Get Sponsored on TikTok

TikTok is now one of the best popular social media platforms in this century, with users spending an average of 52 minutes daily on the app. If you’re an aspiring influencer, you may wonder how to get sponsored on TikTok. Here’s how

tiktok influencer

Build A Community and Strong Brand Presence

First and foremost, to get sponsored on TikTok (or any social media platform), you need to have a strong brand presence. That means having a unique aesthetic, style, and voice set you apart.

As a content creator, your audience is an important measure of your credibility.

Having 10,000 followers may seem impressive, but when only 5,000 are active and engaging, it’s a less valuable form of following.

It would be best if you established a loyal brand presence and community of fans who look forward to your content on TikTok.

Ensure to keep track of the growth rate of your following and how many followers you have. Another consideration for brands looking to work with influencers is your number of followers.

The best way to build a community and strong brand presence is to focus on a niche; post more often, at least 2 to 3 times a day. You should also use trending sounds, hashtags, and music; interact with like-minded creators; engage with your followers; always use humor and be genuine.

Know Your Audience

To get sponsored on TikTok, you need to understand your audience.

  • Who are they?
  • What do they like?
  • Why would a sponsor want to reach them?

It’s important to determine your audience’s demographics, including the group’s demographics, ages, genders, and regions.

Also, knowing your typical user’s interests and behavior is crucial to understanding your audience better; doing so may help you create audience personas, improving your qualitative understanding of your audience.

Track Your Competition

Like any social media platform, you should know who your competition is before you start trying to get sponsored.

Check out who the biggest TikTok influencers are in your niche and see what they’re doing that’s working.

Are they using a lot of hashtags? Do they have a specific style or theme for their videos? Once you know what’s working for them, you can start implementing those strategies into your videos.

Showcase Your Talent

To get sponsored on TikTok, you must show off your talent! Whether you’re a dancer, musician, comedian, or just have a great personality, make sure your videos reflect that.

showcasing talent to get sponsored on tiktok

Also, be sure to post regularly and interact with your fans – the more engaged your audience is, the more likely you are to attract sponsors.

Lastly, use hashtags relevant to your content, so it’s easier for potential sponsors to find you.

For example, if you’re a vlogger posting about vegan food trends in New York City, use #veganNYC or #foodieNYC, so people searching those hashtags can find your content too.

Make your TikTok profile stand out

To get sponsored on TikTok, you need to make sure your profile stands out from the rest. There’s no reason why your profile can’t stand out from thousands of influencers and appeal to your audience. Here are a few tips:

  • Use creative and catchy hashtags in your bio to draw attention to your profile.
  • Create interesting and original content that will grab people’s attention.
  • Use relevant keywords in your profile so people can easily find you when searching for specific content.
  • Link to other social media channels. Your social media accounts should be active and up-to-date with recent content.
  • Have a professional headshot taken as well as an action shot to show off what you do best.
  • You should also add two or three more personal photos to show off who you are outside of work hours.
  • Be sure you include an attention-grabbing tagline, your business email, and shout out to brands that you’re open to sponsorships.
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Collaborate With Other TikTok Influencers

One of the best ways to get sponsored on TikTok is collaborating with other already sponsored influencers.

tiktokers collaborating together

Collaborating will allow you to be seen by the brands they are already working with and maybe even get noticed. It also helps to build your following and make you more recognizable in the TikTok community.

Here are some tips on how to find and collaborate with other influencers

1) Find Other TikTok Influencers Who Share Your Interests: There are many ways to find people with similar interests.

Some people like to use hashtags, others use geolocation tools, and others might rely on browsing through their feed or inbox messages.

The easiest way to find people with similar interests is by searching for them via the Discover tab.

2) Communicate With Them Directly Via DM: After finding them, send them a direct message (DM). If they have time and interest, work out details about collaborating on a video together.

Offer to share the post, so it’s fair if you do get sponsored as well. Send them a couple of links where they can check out your channel and ensure you follow each other so that when one person uploads something new, the other can see it immediately.

Join TikTok Creators

If you’re serious about becoming a sponsored influencer on TikTok, you must join the TikTok Creators program.

Joining is easy and free; you only need a registered account with TikTok. Once you’re in, you’ll have access to exclusive tools and resources to help you grow your following and make your content more engaging.

Plus, as a member of the Creators program, you’ll be eligible for sponsorship opportunities from brands looking to reach TikTok’s massive audience.

To be eligible to join TikTok creators, you must be 18 or older, have 10,000 followers or more, and have over 100,000 video views in the last 30 days.

You must also have a pro account and post at least three videos in the last 28 days. Right now, only people in the United States, United Kingdom, Italy, Germany, France, and Spain are eligible to become a TikTok creators.

Create your influencer media kit

An influencer media kit is a must-have tool for anyone looking to enter the influencing world. It’s a one-stop shop for all the information a potential sponsor or collaborator would need to know about you and your work.

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The influencer media kit is a digital portfolio through which you showcase your accomplishments and scope of work to businesses that might be interested in working with you.

There is no need for this marketing document to be elaborate, but it should be well-structured for businesses to understand what you can provide them.

Your influencer media kit should include key information about you, links to your social accounts, and platform-specific data analytics, including your audience’s size, demographics, and user engagement.

It should include a list of businesses you’ve worked with and case studies of your previous campaigns, including the sales records, affiliate links, merch lines, the content services you offer, and their corresponding pricing.

Also, adding your testimonials, including endorsements from clients, is a great way to reinforce your credibility and build trust with your prospects. Read this post to learn how to create your TikTok influencer media kit.

How Much TikTok Sponsors Pay

TikTok sponsorships payment can range anywhere from a few hundred dollars to upwards of tens of thousands of dollars, depending on the size and scope of the sponsorship.

Generally, bigger brands tend to pay more for sponsorships than smaller ones.

Remember that influencer rates vary based on region, so what an influencer in the United States could charge might differ from what an influencer in India could charge.

Additionally, because there are so many influencers in some regions and so few influencers in others, fees will also vary based on supply and demand.

How To Reach Out To Brands or Sponsors

If you think you have something excellent to offer a company, you may want to contact that company directly and find out if there is a way to work something out.

Ignoring your call or email could turn out worse than an enthusiastic agreement.

After finding a potential sponsor compatible with your niche and who shares an interest, the next step is to ask them. Here’s your chance to explain why you and your TikTok profile are a valuable marketing tool.

In pitching sponsors, make it clear that you’re looking to be sponsored by the company and list your objectives.

Be aware of your viewers’ opinion of the product or service and the unique value your profile brings to a sponsor.

95% of brands wants you to give them information like: your TikTok channel link, your subscriber counts, your audience demographics, gender, age, geography, average video views on last 30-60 days videos, why your audience matches their product, how much money you want and what you have (video idea) to offer.   

You must consider your sponsorship terms when both of you agree and decide to take it forward.

The terms of a TikTok sponsorship should cover your compensation and payments agreement, post frequency, and what type of content you will be creating to promote the product or service, including images that should be included, hashtags, and others.