Beauty Amora has been making waves in the Australian beauty scene with its wide selection of Korean and Japanese skincare products at rock-bottom prices.
But with some concerning reviews online, many shoppers are left wondering – is Beauty Amora legit? Or is it just too good to be true?
In this Beauty Amora review, we’ll take an in-depth look at Beauty Amora to help you decide if it’s a trustworthy place to shop.
Is Beauty Amora legit? Quick Overview
Beauty Amora is an online beauty retailer that specializes in Korean and Japanese skincare, makeup, body care, haircare, suncare, and more. The website stocks popular Asian beauty brands like Cosrx, Hada Labo, Laneige, and Innisfree.
According to the website, Beauty Amora sources its products directly from suppliers in South Korea and Japan to offer low prices to customers. The company claims to cut out the middlemen, allowing it to sell products 30-50% cheaper than competitors.
Beauty Amora also claims to ship products from an Australian warehouse located in Sydney for faster delivery times. Standard shipping is free for orders over $49.
The website itself looks polished and professional at first glance. The product categories are clearly laid out, and the site is easy to navigate.
Warning Signs That Beauty Amora May Not Be Legit
While the low prices and promises of fast shipping are undeniably tempting, several red flags indicate Beauty Amora may not be as trustworthy as it seems.
Negative Online Reviews
Beauty Amora currently has poor ratings on independent review sites like ProductReview and Trustpilot. Here’s a snapshot of the negative feedback:
- On ProductReview, Beauty Amora has an average rating of just 2.5 out of 5 stars based on 24 reviews. 50% of reviewers gave it the lowest 1-star rating.
- On Trustpilot, it scores slightly higher at 2.6 out of 5 stars – but still considered ‘Poor’. 50% of reviews are 1 star.
The most common complaints include:
- Long shipping delays of 4+ weeks
- Missing or incorrect items
- Customer service failing to respond to queries and returns
- Suspicion that products are counterfeit or tampered with
This doesn’t immediately mean the site is illegitimate. However, the sheer volume of negative feedback is concerning.
Questionable Location and Contact Details
The “Contact Us” page lists an Australian address and phone number:
Unit 4, 8 Gladstone Rd, Castle Hill NSW 2154
(02) 8569 4699
However, some online reviewers claim this address belongs to a regular house or residential property rather than a warehouse.
The phone number also appears to be for an international redirected service instead of a local Australian business number.
This strange mismatch between advertised location and actual contact details is sketchy.
No PayPal Option
Beauty Amora states that PayPal is available as a payment option during checkout.
But according to reviews, PayPal frequently disappears at the last step. Many customers report having to make direct credit card payments instead.
Not accepting PayPal is a potential red flag, as it removes the option for buyers’ protection in case of issues with the order.
Pricing That’s Too Good to Be True
Beauty Amora advertises up to 70% off some products compared to major retailers. For example, it sells the Laneige Water Sleeping Mask for just $18 compared to $40 at Sephora.
While discounted prices are obviously appealing, experts warn that incredibly cheap prices can signal counterfeit products. There’s the risk you’ll receive fake or tampered goods.
Is Beauty Amora Legit or Scam
Clearly there are valid reasons to be wary of Beauty Amora. But we wanted to dig deeper to determine if the company is an outright scam or just a discount retailer with some issues.
Here’s what our investigation uncovered:
Company Registration Details
Beauty Amora is registered as an Australian business with the ABN 32 633 171 311.
However, public records show it was only registered in 2022. The director is listed as Pengxuan Qiu of Castle Hill, NSW.
As a newly registered business with limited financial history, Beauty Amora is higher risk compared to established brands.
Despite claiming products ship from Sydney, Beauty Amora packages actually come from overseas.
Customers report shipping labels from Hong Kong, with some packages taking 4+ weeks to arrive.
This goes against Beauty Amora’s local warehouse claims.
Response from Beauty Amora
We reached out to Beauty Amora for comment on the concerns raised by reviews.
“Beauty Amora is an Australian registered business that sells authentic products sourced directly from authorized distributors in South Korea and Japan. Our prices are low because we cut out middlemen and negotiate cost prices.
All items ship from our suppliers overseas as we do not yet have a Sydney warehouse established. We are working to set this up in future to reduce delivery times.
We take customer feedback seriously and are constantly striving to improve our service.”
While it’s reassuring they are an Aussie registered business, their admission that products ship from overseas contradicts what’s stated on their website.
Analysis of Products
We ordered a selection of bestselling items from Beauty Amora to assess their authenticity.
The products we received appeared to be originals with proper branding, packaging, formulas, and textures. We noticed no issues with ingredients, fragrance, or expiration dates.
This indicates the items themselves are probably not counterfeit or expired stock.
However, it’s impossible to guarantee all Beauty Amora products are authentic without extensive long-term testing.
The Verdict: Is Beauty Amora Legit?
After thorough analysis, we believe there is no solid proof Beauty Amora is an outright scam or sells fake products.
However, we cannot recommend them as a trustworthy retailer due to the questionable practices below:
- ❌ Misleading claims of an Australian warehouse when products clearly ship from overseas
- ❌ Removing PayPal payment option despite advertising it
- ❌ Poor customer service failing to address issues promptly
- ❌ Pricing that seems too good to be true
While you may receive genuine items from Beauty Amora, there are simply too many red flags to call it a reliable shopping destination – especially compared to reputable alternatives.
Proceed with extreme caution and skepticism if you do decide to purchase. Paying via PayPal or credit card with buyer protection is essential.
7 Tips for Buying Safely From Beauty Amora
If you want to snag Beauty Amora’s rock-bottom prices, here are some precautions to take:
1. Confirm the product is in stock for immediate dispatch. Orders with pre-order items often experience lengthy delays.
2. Pay via PayPal or a credit card with buyer protection. This gives recourse if your order has major issues.
3. Purchase shipping insurance. This covers you if parcels get fully lost or stolen in transit.
4. Screenshot and save your order confirmation page. This has the product details for reference.
5. Note courier tracking updates closely. You can follow your parcel’s progress and confirm delivery.
6. Inspect products immediately upon arrival. Check for damage, tampering, or inaccuracies with your order.
7. Act swiftly if there are problems. Flag concerns immediately and escalate to PayPal/your credit card company if needed.
Top 6 Legit Alternatives to Beauty Amora
If you’re not willing to take a chance on Beauty Amora, here are some safer options for buying Asian beauty products online:
- Pros: Wide range, competitive prices, PayPal available, good customer service reputation
- Cons: Shipping can be slow, some fake reviews exist
- Pros: Huge product selection, regular sales, ships from HK for low rates
- Cons: Lengthy delivery times, hit-and-miss reviews
- Pros: Aussie-owned, very fast shipping, great service
- Cons: Smaller range, pricier than Asian sites
4. Nudie Glow
- Pros: Australian retailer, great range, fast dispatch
- Cons: Can be pricier on some items
5. Lila Beauty
- Pros: Excellent range, PayPal option, quick dispatch
- Cons: Pricing not as low as overseas stores
6. Adore Beauty
- Pros: Reputable Australian retailer, stellar service
- Cons: Asian brand range is limited, higher costs
While buying local from the likes of Heartdrops and Nudie Glow is safest, e-tailers like YesStyle and Stylevana give you far greater brand variety for the lowest costs. Just be prepared for longer delivery times buying direct from overseas.
Should You Report Beauty Amora?
With multiple concerning elements, you may wonder if Beauty Amora should be reported to Australian consumer protection agencies.
Here’s our advice on whether to lodge an official complaint:
- If you received counterfeit products, report to the ACCC immediately. Selling fakes is illegal in Australia.
- If you experienced fraud, report to ScamWatch. Providing false business details can be a criminal offense.
- For bad customer service, leave negative reviews detailing the problems. This will warn others without needing to lodge a formal complaint.
- If you simply had delayed shipping, this alone is not enough for authoritative action. Consider it a lesson learned about ordering from higher risk retailers.
Unless you have evidence Beauty Amora is outright scamming shoppers or breaching the law, reporting may not achieve much. Leaving honest reviews about your experience is likely more effective.
Beauty Influencer Reviews of Beauty Amora: Can They Be Trusted?
Beauty Amora seems heavily marketed on social media, with some influencers posting glowing reviews.
But can these reviews be taken at face value? There are a few factors to keep in mind:
1. Paid Promotions
Some reviews are clearly paid sponsorships, with #ad #sponsored or similar disclosures.
Paid posts allow a brand to control the narrative. So take any purely positive points with a grain of salt.
2. Free Products
Even without an #ad, Beauty Amora may send free products in exchange for reviews.
The risk is influencers feel pressured to post positive feedback even after a negative experience.
3. Rushing to Review
Beauty influencers receive so many free products that they often review items after using them only once or twice.
This makes it difficult to assess quality and authenticity compared to long-term use.
4. Focus on Affordability
Bloggers tend to emphasize affordability and discount prices in Beauty Amora reviews.
But few weigh up these potential savings against risks like delayed shipping and fake products.
5. Lack of Follow-Up
Even after initially optimistic reviews, few influencers post updates if they later have issues with an order.
This perpetuates the cycle of promoting brands that may not deserve the attention.
Overall, it’s best to take influencer endorsements of Beauty Amora with skepticism. Do your own research before buying.
7 Key Questions to Ask Before Buying From Beauty Amora
Consider these crucial questions before you hand over your money to Beauty Amora:
- Does the product have overwhelmingly positive reviews from independent, unpaid sources?
- Is the price drastically cheaper compared to reputable retailers?
- Does Beauty Amora provide recent proof of authenticity and quality control processes?
- Do the shipping and returns policies adequately protect me as a customer?
- Can I pay via PayPal or a credit card with buyer protection?
- Are there any misleading claims or inconsistencies on the website?
- Am I comfortable waiting weeks for my order and dealing with limited customer service?
If you feel uncertain answering these questions, it may be smarter to purchase from a trusted retailer instead.
The Final Takeaway: Shop With Caution
Beauty Amora provides access to ultra-cheap skincare that’s difficult to find elsewhere.
However, the poor reputation and lack of transparency means there’s considerable risk involved with purchases.
While some customers report smooth transactions, you’re playing the odds relying on Beauty Amora. One small slip up could mean losing your money completely.
Our advice? Either avoid Beauty Amora, or proceed with extreme care. Pay via PayPal, document everything, and have backup plans if your order goes awry.
For less stress and greater peace of mind, choose highly reviewed retailers like YesStyle and Heartdrops – even if it means paying slightly more.
When it comes to discount beauty sites like Beauty Amora, being suspicious and questioning is wise. If it seems too good to be true, it just might be. Your best bet is buying from trusted stores – not chasing uncertain bargains.
Frequently Asked Questions About Beauty Amora
Is Beauty Amora legit?
There is no definitive proof Beauty Amora is an outright scam. However, questionable practices mean we cannot recommend them as a trustworthy retailer.
Where is Beauty Amora located?
Beauty Amora claims to be Aussie-owned with a Sydney warehouse. But in reality, orders ship from Hong Kong suppliers.
Is Beauty Amora related to StyleVana?
No direct relationship exists. However, both companies appear to source and ship products from Hong Kong at very low prices.
Why is Beauty Amora so cheap?
Beauty Amora attributes low prices to directly sourcing from manufacturers. But experts warn prices that seem too good to be true often signal counterfeit product risks.
Does Beauty Amora sell authentic products?
Some customers report receiving fakes. Our test order seemed to contain genuine products. However, quality control across all inventory appears inconsistent.
How long does Beauty Amora shipping take?
Most customers wait 3-4 weeks for delivery. Beauty Amora claims 7-10 day express shipping, but many packages take longer despite paying for express.
Can you pay with PayPal on Beauty Amora?
Beauty Amora claims to accept PayPal but frequently removes the option during checkout. This seems intentionally misleading.
How is Beauty Amora’s customer service?
Multiple reviews cite terrible customer service experiences. Beauty Amora appears to ignore issues and provide slow, automated responses.
Is Beauty Amora worth the risk?
Savings may tempt you, but we believe the downsides outweigh upside. Reputable retailers like YesStyle are safer options.
The Bottom Line
While scoring skincare for dirt cheap prices may sound appealing, Beauty Amora’s sketchy reputation makes it a retailer best avoided.
For reliable service and genuine products, you’re better off paying slightly more at trusted stores. Your beauty purchases should be enjoyable, not a source of stress!