Is Lasoo Legit or Scam? Everything You Need To Know

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  • Post published:February 17, 2024
  • Post category:Reviews

Is Lasoo Legit or Scam?  Lasoo is an online platform that provides discounted deals and offers for various products and services. With promises of up to 90% off on brand name items, it can seem almost too good to be true. So is Lasoo legit?

Let’s take an in-depth look at how this discount shopping site works.


Pros Potential Risks
Established company since 2008 No phone customer support
Official brand partnerships Low prices can be misleading
Positive customer reviews Limited quantities
Secure payments and returns Spotty return policy
Active social media presence Sells out quickly
Media coverage and awards


A Quick Lasoo Review

Is Lasoo Legit or Scam? Lasoo is an Australia’s leading online shopping hub. The site partners with thousands of brands and retailers to provide discounted products across categories like fashion, beauty, homewares, electronics and more.

Some key things to know about Lasoo:

  • Website:
  • Founded: 2008
  • Company: Lasoo is owned and operated by BrandsExclusive
  • Location: Headquartered in Sydney, Australia

The site follows a “daily deals” model, with new discounts and flash sales popping up every 24 hours. They also offer longer term deals up to 60% off. You can shop by category or view all the latest deals on the homepage.

How Does Lasoo Work?

Lasoo works by partnering directly with brands and retailers to resell their inventory at a discounted price. Here is their basic business model:

  • Lasoo establishes partnerships with manufacturers and retailers across many categories.
  • Partner brands provide Lasoo with excess inventory or overstock items they want to liquidate.
  • Lasoo then markets these products on their site at a significant discount.
  • When customers make a purchase, Lasoo buys the item from their partner and ships it directly to the shopper.

So in essence, Lasoo acts as a middleman or broker between retailers and consumers. They don’t hold any inventory themselves. They simply connect shoppers with discounted products by leveraging their network of brand partners.

Is Lasoo Legit? Factors That Support Its Legitimacy

So now that we understand the Lasoo business model, is it actually a legitimate company and shopping site? Let’s go through some of the key factors that support Lasoo’s legitimacy:

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1. Established Company with a Track Record

Lasoo has been around since 2008, giving it over a decade in business. The company was founded by Dean Ramler and Fabrice Guyot, two experienced e-commerce entrepreneurs. It’s also owned by BrandsExclusive, a successful Australian online shopping company. This is not some new fly-by-night operation.

2. Official Partnerships with Major Brands

Lasoo has established official partnerships with many well-known brands and retailers. On their website, they list partners like Adidas, Calvin Klein, Lego, L’Oreal, Polaroid and more. This level of brand partnerships supports the legitimacy of their business.

3. Positive Customer Reviews

Is Lasoo Legit? There are many positive Lasoo reviews from customers online, citing good experiences making purchases through the site. Lasoo has an average 4 out of 5 star rating on both and Trustpilot. While there are some negative reviews, the overall feedback trends positively.

4. Secure Payment and Return Policies

Lasoo uses secure payment gateways and encryption for all financial transactions on their site. They offer shoppers a 14 day return policy on most items. These buyer protection policies also lend legitimacy.

5. Active Social Media Presence

Lasoo has active accounts on Facebook and Instagram with regular posting and engagement. This shows there is an actual established company producing content, not an empty shell site. Their following and interaction is another sign of legitimacy.

6. Media Coverage and Awards

Is Lasoo Legit? As one of Australia’s largest online shopping sites, Lasoo has been covered by news outlets like SmartCompany, ChannelNews and The Australian. They’ve also won consumer awards including National Customer Service Winner in 2012. This level of mainstream publicity indicates legitimacy as well.

Potential Red Flags and Risks

However, there are also some potential red flags to consider when assessing Lasoo’s trustworthiness:

  • No phone support – Lasoo only offers customer service via email. The lack of phone support is questionable.
  • Low prices can be misleading – Extreme discounts like 90% off can sometimes be exaggerated or misleading. The “original” price may be inflated.
  • Limited supply on deals – Hot deals often sell out fast. Limited availability can lead to disappointed customers.
  • Spotty return policy – Some categories like beauty, swimwear and intimates have a “no returns” policy according to the site.
  • Sells out fast – Popular items and limited deals can sell out in minutes. Lasoo’s inventory can be very hit or miss.
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While these risks exist, they come with the territory of a daily deals e-commerce site. Most of these red flags can be avoided by reading the site policies carefully and shopping strategically.

Is Lasoo Legitimate or Scam?

When you weigh all the evidence, Lasoo does appear to be a legitimate online shopping site. While you shouldn’t expect Amazon-levels of customer service, they are a real functioning e-commerce business with years of operation.

Here are some best practices for shopping safely on Lasoo:

  • Read item conditions, policies and descriptions closely before purchasing.
  • Use credit cards for buyer protection.
  • Avoid limited quantity flash sales if possible – popular deals tend to disappear fast.
  • Stick to well-known brands to reduce risks.
  • Keep expectations reasonable – extreme discounts often come with some strings attached.

As long as savvy shoppers use caution, Lasoo can be a great place to score legitimate deals on excess inventory or overstock products across many categories. However, the old adage “if it seems too good to be true, it probably is” always applies when shopping on daily deal platforms.

Common Lasoo Questions

Here are answers to some of the most frequently asked questions about Lasoo and how they operate:

Is Lasoo an authorized retailer?

Yes, Lasoo partners directly with brands to buy inventory and resell it. They are an authorized retailer and not selling counterfeits or knockoffs. However, items may be excess or overstock goods.

Does Lasoo sell used products?

Lasoo only sells brand new, unused items. However, the products may have been excess inventory, overstock, refurbished etc. They do not sell used products.

Is there a catch to the low prices?

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Lasoo’s extreme discounts usually come with some limitations. It may be a low quantity, excess colors, nearly expired products etc. Read all policies carefully. The lowest prices come with trade offs.

How does Lasoo source products?

Lasoo maintains partnerships with thousands of brands who provide them with excess inventory or overstock products to resell at a discount. They are a broker between brands and shoppers.

Can I return Lasoo purchases?

Lasoo offers 14 day returns on most items, but some categories like intimates are “final sale.” Read return policies per item before purchasing. Returns must be unopened/unused.

Is Lasoo better than buying on eBay?

Lasoo offers brand new products direct from the brands. eBay sellers can be unreliable. However, Lasoo has limited supply on popular deals. Each site has pros and cons.

Does Lasoo offer phone customer support?

No, Lasoo only offers email support. The lack of phone support is one downside to their budget operation. But email response times seem adequate.

Is Lasoo affiliated with Groupon or LivingSocial?

No, Lasoo operates independently and is owned by BrandsExclusive. They pioneered the daily deals model in Australia before Groupon launched there.

Bottom Line: Shop Smart but Deals Seem Legitimate

Lasoo has some risks like limited inventory, no phone support and exaggerated markdowns. But overall, they appear to be a legitimate e-commerce site offering true excess inventory at big discounts. As long as you read the fine print and shop smart, Lasoo can be a great source for scoring real deals across top brands. Just don’t expect Amazon-level customer service and selection. For the budget savvy shopper, Lasoo delivers on its promise of discounted products – albeit with some catches involved.

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