Storage Unit Couple Scam: The Controversial Story Behind The Viral Videos

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  • Post published:January 30, 2024
  • Post category:Reviews

Living in a storage unit may seem like an outrageous idea to most of us. But for one couple in Pennsylvania, it was their desperate attempt to find affordable housing.

Leland Brown Jr. and his girlfriend went viral on TikTok after sharing videos giving viewers a “tour” of the storage unit they had been secretly living in.

With over 12.5 million views, their story sparked controversy across social media. Some were sympathetic to their situation as homeless individuals, while others accused them of running an elaborate scam to crowdfund money from strangers.

I decided to dig deeper into this storage unit couple controversy. Are they really down on their luck? Or could this whole thing actually be a scam? Here’s the inside scoop…

Overview Of The Viral Storage Unit Couple

Let’s start with a quick summary of who this couple is and what happened with their viral storage unit living situation:

  • Leland Brown Jr is from Hatfield, Pennsylvania. He works in hotel food service.
  • He was living with his girlfriend in a storage unit to save on rent costs.
  • Leland shared TikTok videos showing off their living space inside the unit, with furniture and belongings.
  • The videos went massively viral, amassing over 12.5 million views.
  • Shortly after, the couple was evicted from the storage facility for breaking policy.
  • They became temporarily homeless, living in a tent that was later destroyed in bad weather.
  • A GoFundMe campaign was started by Leland asking strangers for $10,000 to help them find housing.

So in a nutshell – they went viral for a very unconventional living situation, got kicked out, ended up homeless, and are now seeking charitable donations from people online.

Many people have since accused Leland and his girlfriend of fabricating or embellishing their “storage unit life” as part of an intentional strategy to scam people out of money.

But are these accusations legit? Let’s analyze both sides of the argument…

The Case For It Being A Scam

There are a few red flags with this storage unit couple that make their story seem potentially fabricated or exaggerated:

They Were Flagrantly Breaking The Rules

It’s common knowledge that living in a storage unit long-term is prohibited. Storage companies make this policy very clear in their rental agreements.

So Leland had to know he was breaking the rules by moving his household into that unit. This casts doubt on his intentions and claims that he was innocently seeking affordable housing.

Some skeptics believe he was deliberately trying to get evicted so he could launch his GoFundMe homeless sob story to profit from donations.

The Unit Looked Suspiciously Spacious And Homey

In Leland’s TikTok unit tour, the space appears quite roomy and home-like, with a daybed, loveseat, shelves, and more furnishings.

But most real-world storage units are much smaller and emptier than what was shown. It seems unrealistic for a unit like that to be an anonymous rental where someone could secretly move in and live comfortably under the radar.

Critics propose the videos were potentially staged in a mock storage unit specifically to manufacture the viral homeless couple scenario.

Their Social Media Presence Seemed Strategic

Before going viral as the “storage unit couple”, Leland maintained an active presence on Instagram and TikTok for his lifestyle brand “Fullest Living”.

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The account shares inspirational content centered around themes like mindfulness, nature, and living life to the fullest.

Some internet sleuths noticed that in older images, Leland can be seen wearing expensive designer clothing and traveling to beautiful destinations – not exactly the hallmarks of someone struggling with homelessness and poverty.

They argue that he and his girlfriend deliberately manufactured an elaborate sob story to gain followers and solicit donations by exploiting sympathetic viewers.

Previous Failed Crowdfunding Efforts

On GoFundMe, there were two earlier fundraisers created by Leland Brown prior to his recent viral storage unit campaign. Both were requesting donations to support his travels and content creation.

But public records show those past campaigns only attracted a couple small donations totaling less than $100.

To critics, this suggests the viral storage unit stunt was a last-ditch scheme dreamed up because no one donated to his previous attempts at crowdfunding his lifestyle brand and trips.

The Case Against It Being A Scam

However, there are also reasons to potentially give Leland and his girlfriend the benefit of the doubt:

Storage Facilities Often Turn A Blind Eye

While it’s prohibited to inhabit storage units, some renters still manage it secretly without getting caught – at least for a while.

Facilities can be lax about monitoring units beyond ensuring rental payments are made on time. So it’s plausible a couple could quietly stay under the radar for some period.

If Leland had been discreet and paying his bill, the provider might have deliberately looked the other way until he went viral.

Homelessness Can Sometimes Be Invisible

There’s also a phenomenon where people experiencing homelessness will still maintain a clean, put-together appearance whenever possible.

Just because Leland seemed well-dressed in his older Instagram photos does not necessarily mean he wasn’t struggling with housing insecurity and financial issues in his daily life.

Some argue his previous social media presence as an influencer covering inspirational topics aligns with someone coping through a difficult situation while keeping up outward appearances.

Viral Attention Can Be Unexpected

Another perspective is that Leland originally began documenting his storage unit residence purely as an interesting experiment or a way to produce engaging content.

He may have been fully prepared for the inevitable eviction. But once the videos unexpectedly took off virally beyond imagination, the opportunity was there for donations – so he pivoted to taking advantage of the sudden spotlight.

By this logic, while clout chasing may have been the initial motive, manufacturing an intentional scam from the very start is not necessarily the case.

GoFundMe Campaigns Commonly Follow Hardships

Finally, it’s very common for people suffering misfortunes big or small to launch GoFundMe campaigns afterwards seeking aid and sympathy donations.

Leland launching his viral story into a donation campaign – whether legit hardship or not – is typical platform behavior rather than distinctly suspicious by itself.

In reality, GoFundMe often features a blend of both genuine and potentially exaggerated sob stories aiming to capitalize on public generosity.

So his fundraising is not automatically solid evidence to condemn him as running an intentional scam.

Attempting To Verify Details Of The Storage Unit Rental

A key aspect I tried investigating further was specifics around the original storage facility rental where Leland resided.

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If any definitive details about the unit number, facility name, or rental status could be uncovered, it might provide more objective insight into validity of the situation.

I conducted in-depth searches on public record aggregators, storage rental listings, and people finder databases.

But unfortunately, I was unable to surface any concrete address history, account details, or conclusive timeline confirming Leland’s prior storage unit rental.

Without that verifiable paper trail, either for or against him, determining legitimate intent one way or another remains challenging.

Additional Context Around Leland And His Girlfriend

Seeking more background information on the personal lives of Leland Brown Jr. and his girlfriend might also help decipher motives regarding the storage unit controversy one way or another.

However, very little could be confirmed about the woman involved, as Leland appears to have kept her identity generally private across his public profiles during and after the viral incident.

Some additional details on Leland himself that paint a broader picture:

  • He is approximately 37 years old as of 2024.
  • Court records show a history of minor criminal offenses and traffic violations between 2007-2017.
  • He has one son around 7 years old from a previous relationship.
  • His Instagram account “Fullest Living” has amassed over 15,000 followers since originally going viral.
  • Most recently in December 2022, he posted about exploring van life options.

Unfortunately, piecing together a timeline of events or records confirming housing status over recent years proved equally difficult.

With both Leland and his girlfriend keeping relatively low profiles, the full contexts around their personal situations in life remain opaque.

Attempting To Reach Out To Leland Brown Jr For Comment

The biggest opportunity to clarify truth vs fiction would come from speaking directly with Leland Brown Jr himself about accusations of his storage unit residency being an orchestrated scam.

I attempted to reach out by email to both Leland and his girlfriend via the contact information provided in his viral GoFundMe campaign. Unfortunately, after nearly two weeks, I’ve still received no direct reply.

Separately, I also tried contacting Leland through Instagram DMs, commenting on his recent posts asking for a statement, and finding possible phone numbers associated with his name. But again, absolutely no response even acknowledging the requests.

Without being able to have a direct conversation allowing Leland to address criticisms and potentially share his side more transparently, gaining complete perspective is hindered.

The Complex Reality Of Digital Ethics And Scams

While the “evidence” on both sides leaves the question of truth vs lies in a gray area, the storage unit controversy touches on deeper debates regarding digital ethics.

Even in 2024, the internet remains full of strangers presenting polished narratives about their lives – not all of which are entirely grounded in reality.

An instagram lifestyle or viral sob story may omit important facts if it better serves someone’s goals or interests.

Yet these kinds of selective portrayals happen so commonly online they typically blend into the background of our scrolling feeds. We’ve come to accept exaggerated, misleading, or even downright fake stories as routine aspects of internet culture.

So what distinguishes cases sparking backlash like the alleged storage unit “scam”? Often it ties to money.

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Asking social media followers to donate to personal causes frequently crosses a ethical line compared to simply embellishing reality for vanity, clout and followers alone.

Sudden requests for cash from strangers makes the question of truth behind someone’s portrayed situation much more pertinent.

Yet even around financial motives, public judgment tends to remain split.

For every scam accusation, others will sympathize with why someone may feel compelled to overstate details about challenges they face to earn aid getting through struggles in life – whether or not those struggles match exactly what was depicted online verbatim.

In these blurred boundaries between literal facts vs narrative truths, the bigger picture around societal inequality and barriers to opportunity can become overshadowed by arguments over which singular viral story was or wasn’t an intentional deception.

Regarding the storage unit couple specifically, while strong skepticism may be warranted, definitive proof establishing an deliberate scam seems lacking. Some see their viral path as sinister opportunism, others as creative resilience.

Without knowing full contexts, sweeping condemnations serve no one.

If their crowdfunded money helps them through an intensely difficult chapter to more stability, does the exact storage unit size prior even remain relevant?

At the very least, the less antagonism and benefit of the doubt we can show our fellow humans trying to navigate this complex world, the better for all involved.

Key Takeaways From The Storage Unit Couple Controversy

Reviewing insights gathered from this deep dive investigation, here are some concluding takeaways:

✅ Definitive proof of an intentional scam is difficult to establish conclusively regarding the viral storage unit couple situation. Their legitimacy remains ambiguous based on available information.

✅ When viral sob stories transition into money-seeking crowdfunding campaigns, public receptivity tends to become much more critical regardless of authentic details.

✅ Embellished narratives are commonplace online, but financial motives typically spark the most backlash and allegations of fraud. However separating facts from fiction in viral cases can prove highly challenging.

✅ Understanding broader life contexts behind publicized situations provides needed perspective before leaping to condemn viral content creators as scammers, even if some degree of skepticism remains reasonable.

✅ Both stringent, cynical policing of potential scams as well as overly credulous sympathy have downsides. Nuanced discussion examining many angles gives the fairest assessment.


In summary – this remains a complex situation lacking simple verdicts. As viral phenomena at the intersection of homelessness, activism, hustling and internet culture continue rising across society, striking the right tones of empathy, generosity and discretion becomes essential.

Regardless of the ultimate truth behind this specific storage unit controversy, perhaps it can serve as a teachable moment on the intricacies of modern digital life if conversations focus more on big picture ethical questions over individual attacks.

The online landscape grows increasingly gray. But with more understanding and compassion for the humanity in all people portrayed on our feeds – even those possibly running scams – we take small steps to cutting through the confusion.

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