Amber Alert Scam Explained: Uncovering The Truth

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  • Post published:February 14, 2024
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Amber Alerts are an important tool used to help find missing and abducted children. However, recently there have been reports of scammers exploiting amber alerts for their own gain.

In this article, we’ll take a deep dive into these alleged “amber alert scams” to separate fact from fiction and help you avoid falling victim.

What is an Amber Alert?

Amber stands for “America’s Missing: Broadcast Emergency Response” and the alert system was created in 1996 following the abduction and murder of 9-year old Amber Hagerman.

When law enforcement confirms that a child has been abducted and is in danger, they can choose to activate an amber alert in the local area.

The alert is then distributed to radio, TV, variable message signs on highways, cell phones through wireless emergency alerts, and lottery ticket machines.

The goal of an amber alert is to enlist the public’s help in locating the missing child and the suspect as quickly as possible.

Amber alerts broadcast crucial information like the child’s name, description, photo if available, description of suspected abductor, and vehicle details if applicable. Time is critical, as studies show the first few hours after an abduction are most important.

Amber Alert Scam Reports

Now that we understand the legitimate use of amber alerts, let’s examine claims that some scammers have attempted to exploit the system for fraudulent purposes. Some key things that have been reported include:

Fake amber alerts sent via text or social media:

There have been incidents reported where unknown individuals allegedly sent fake amber alert notifications to random phone numbers or posted fake alerts on social networks seeking donations. However, law enforcement has confirmed these were not official alerts.

Phone calls impersonating amber alert organizations:

Reports have surfaced of scam artists calling people while pretending to be from legitimate organizations like the National Center for Missing and Exploited Children (NCMEC) and requesting donations or personal information to “help with search efforts.” NCMEC warns they will never cold call asking for money.

Phishing attempts using amber alerts as a lure:

Cybercriminals are alleged to have created fake amber alert websites or sent phishing emails with the goal of tricking people into providing sensitive details or downloading malware under the guise of helping a missing child. These have not been officially traced back to any legitimate amber alert incident.

Crowdfunding pages set up for nonexistent cases:

In the age of crowdfunding and digital donations, savvy scammers are thought to create fake online donation pages or GoFundMe campaigns for made up amber alert situations to steal funds from well-intentioned donors. However, none have been conclusively tied to actual ongoing cases.

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So in summary, while there are certainly reports of bad actors attempting amber alert related scams, there does not appear to be any substantiated evidence these fraudulent efforts corresponded to or compromised actual emergency public notifications from law enforcement.

Why Amber Alert Scams Don’t Usually Work

If scammers truly were exploiting amber alerts, why have these attempts reportedly failed to take hold on a widespread scale? There are a few key factors:

Authenticity is prioritized: Law enforcement agencies partner closely with organizations like NCMEC to maintain the integrity of real amber alerts. Unofficial alerts lack credibility.

Local verification required: For an amber alert to activate in a state, region or locally, the designated authorities demand extensive vetting to avoid pranks or bogus claims. This confirms alerts upfront.

Information spreads too fast: Once an official alert goes out, it’s nearly impossible for scammers to spread fake details and impersonate the case before truth and real updates overtake fraudulent versions.

Public is cautious: While rightfully eager to help missing children, people know to be wary of unsolicited requests, verify via official sources like police websites/social pages, and refrain from providing personal information or money without absolute certainty of legitimacy.

So in summary, while individual scams targeting good samaritans’ generosity may pop up, experts believe amber alert notification systems themselves have remained secure overall due to extensive safeguards against bogus claims from the start.

How to Protect Yourself from Potential Amber Alert Fraud

1. Never send money or personal info in response to unsolicited texts, emails or phone calls related to amber alerts or missing kids. Legit organizations won’t demand these.

2. Only donate to crowdfunding campaigns for amber alert cases after thoroughly verifying the campaign through official police statements and cross-checking social profiles of those involved.

3. Never download attachments or click links in emails about alleged amber alerts, as these are common phishing techniques used by cybercriminals.

4. Confirm active amber alerts only through official law enforcement websites and social media channels rather than depending on third parties who could be impersonators.

5. Report any suspected scams relating to amber alerts to the organizations involved like NCMEC and local police so they’re aware fraudulent activity may be ongoing and better informed to intervene when needed.

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By taking basic precautions and verifying claims, concerned citizens can help actual amber alert causes while avoiding potentially exploitative schemes preying on compassion for missing children.

Debunking Myths Around Amber Alert Scams

Within reports about amber alert scams, some myths and misconceptions can arise that are worth clarifying based on evidence. A few myths worth debunking include:

Myth: Unauthorized people can activate real amber alerts: False. The system is strictly regulated and only authorized law enforcement personnel with proper vetting have the power to issue official amber alerts within their jurisdictions after meeting criteria.

Myth: Amber alerts sometimes contain payment demands: Not true. Legitimate amber alerts contain identifying details on the missing child, abductor and vehicle but never solicit money or donations as this could compromise the investigation.

Myth: Official amber alerts come from unknown numbers: Incorrect. Authentic emergency alerts originate from known regional sources affiliated with established agencies people can verify independently like broadcasters, electronic signs and emergency message systems – not unidentified numbers.

Myth: Amber alerts have caused widespread payouts: No evidence supports this. While con artists may exploit people’s kindness, verified amber alert systems themselves have strict controls to avoid false alarms compromising search efforts or enabling misuse. Most reported “scams” appear isolated with limited success.

The key is to rely only on officially recognized amber alert policies, distributors, and coordination between trustworthy agencies rather than unofficial claims which could enable scammers if blindly trusted without proof. With care and basic precautions, the public can continue supporting the lifesaving amber alert system.

Analyzing the Real Problem Behind Amber Alert Scams

At the heart of why scammers may try leveraging amber alerts despite the system’s safeguards lies one troubling issue – the rising success of ongoing charity fraud. With evolving online tactics that prey on human compassion, deceptive schemes become more sophisticated each year.

Increased digitization of charitable donations enables more scams but also distances fraudsters from victims. Perfect storm of rising financially motivated crime converging with ubiquitous social media enabling global scams at low cost but high scale.

Gullibility to unverified “sob stories” online despite lack of vetting or transparency in claims. Criminals see potential of leveraging public’s care for missing/exploited children especially when cases lack resolution leaving void filled by scammers.

To combat this, society must both strengthen defenses like multi-factor charity authentication while also boosting online discernment through education.  Responsible media coverage of missing persons can curb manipulation attempts without compromising compassion.

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Overall greater collaboration between tech firms, payment platforms, and lawful authorities holds promise versus isolated whack-a-mole fraud disruption.


While fears of compromised amber alert systems grabbing headlines, in-depth scrutiny finds little proof scams broadly succeeded due to existing safeguards.

However, this hardly means individual deception attempts won’t continue, and caution remains wise. By understanding the facts, public can stay informed yet continue supporting important causes through recognized networks following basic donation vetting steps.

FAQ About Amber Alert Scams

Are amber alert scams actually common?

While some individual scam attempts exploiting amber alerts have been reported, there is no evidence such scams are actually widespread or commonly succeed. The system itself has rigorous controls to prevent false alarms and most people are cautious about unsolicited requests related to ongoing cases.

How can I be sure an amber alert is real?

The best way to verify an amber alert is by checking official law enforcement sources like your local police department’s website or social media channels. You can also check national databases run by organizations like the National Center for Missing and Exploited Children. Be wary of alerts from unknown sources that lack crucial details or demand payment.

Have any amber alert scams led to arrests?

A few alleged scam artists claiming to raise funds for amber alert cases have been investigated or arrested over the years, though their impacts appeared limited. Most reports indicate such scam attempts fail due to people verifying claims first before donating. Law enforcement takes fraud seriously.

How can fake amber alerts be prevented?

Ongoing education helps ensure the public only relies on official distribution channels and alerts that meet strict criteria. Technology also allows deterrence through improved ID verification on crowdfunding sites and tighter reporting of suspicious activity. Coordination between non-profits and authorities strengthens response coordination too.

What should I do if I see a potentially fake amber alert?

If you receive or see an amber alert that lacks usual details, demands payment, or doesn’t appear on official sources, don’t take action or provide personal information. Report the details to the organizations involved like NCMEC as well as local police so they’re aware fraudulent activity may be attempted in their area.