ASOS Scam Collab Email Exposed: Beware !! Don’t Fall Victim

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  • Post published:February 8, 2024
  • Post category:Reviews

In recent years, influencers and content creators have reported receiving fake collaboration emails claiming to be from popular fashion retailer ASOS.

These scam emails offer lucrative brand deals and exposure, only to trick victims into handing over money or personal information. As online scams become more sophisticated, it’s crucial to understand how to spot fake collab emails and avoid falling victim.

This comprehensive guide will analyze common traits of ASOS scam collab, provide expert insights on identifying frauds, give examples of real scam emails, and share best practices for assessing website and email legitimacy when opportunities seem too good to be true.

The ASOS Scam Email Collab Explained

ASOS, founded in 2000, has grown into one of the most popular online fashion and beauty retailers worldwide. The British company operates localized websites in multiple countries and is known for its wide array of affordable, trendy clothing, shoes, accessories and more from various brands.


With a large reach and reputation, fraudsters frequently impersonate ASOS to scam potential victims. Most collab scams follow a similar formula:

✔️ Scammers obtain victim email addresses and send unsolicited messages claiming to be from ASOS. Emails often use an official looking domain and ASOS branding.

✔️ The email offers an exciting paid brand deal or ambassador gig. It promises lucrative pay, free products, affiliation with the popular retailer, and increased exposure to the victim’s audience and followers.

✔️ To participate, the victim must pay an upfront fee for “administrative costs” first. Scammers provide payment details for bank transfers or gift cards.

✔️ Once the fee is paid, the scammers disappear without providing anything promised. The victim is left out of pocket.

The goal is to convince unsuspecting victims they’ve been specially selected for a highly coveted collaboration. By demanding an upfront payment, scammers pocket the money and move onto the next target.

Spotting the Red Flags: Traits of a Fake Collab Email

When a seemingly amazing opportunity lands in your inbox, it’s crucial to objectively assess it for any red flags. Here are key traits that indicate an ASOS collab email is a scam:

Generic, Impersonal Message

Real brand collaboration offers will directly address you and demonstrate they understand your specific content or account. Scam emails are generic form messages clearly blasted to thousands of unknown people. You are addressed as a vague “influencer”, “content creator” or “model”.

Too Good to Be True Offer

Be wary of over-the-top brand deal claims promising excessive pay for minimal work. Real campaigns require significant content creation aligned to brand strategy. Appropriate compensation is negotiated for the scope of work. Outrageous sums for random posts should raise suspicions.

Poor Spelling and Grammar

Legitimate companies proofread official emails, but scammers often have typos, grammar errors, awkward phrasing and formatting issues.

Unofficial Email Domain

Check the sender’s full email address. Scammers use domains unrelated to the company they are impersonating. Emails may come from non-ASOS domains like “” or “”.

Requests Private Contact

Rather than communicating through official brand channels, scammers may request you email a personal address or connect on messaging apps. This takes communication off the company’s records for privacy.

Upfront Payment Demand

Real brand deals don’t require payment upfront. Scammers demand prepayment of fees knowing victims are less likely to pursue refunds once they discover the scam. Legitimate administration fees come after formal agreements are signed.

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Pushy Tone

Scam emails create false urgency, demanding immediate payment to “lock in” the opportunity before it’s gone. High-pressure tactics aim to distract you from thoroughly vetting the offer.

No Personalization

Vague, generic messages are a giveaway it’s a mass-distributed scam. Real partners directly speak to your specific content and audience reach. Lack of personalization indicates the scammers don’t know anything about you.

Too Early for Contract

Before formalizing influencer deals, real brands discuss campaign goals, negotiate terms, and develop contracts. Scammers push for payments as soon as possible to grab the money and run. Insist on initial discussions and proposal reviews before payments.

Expert Tips to Verify Legitimacy

How can you thoroughly vet an opportunity to determine if an email offer is genuine? Like ASOS scam? Experts recommend taking the following steps:

Search Company Contact Pages

Rather than replying to unsolicited emails, independently search for the company’s official contact page online. Send your inquiry to the listed email or phone number and confirm whether they did attempt to contact you.

Ask Detailed Questions

Before providing any sensitive information, press the sender for more details on their identity, past campaigns, examples of collaborator content, performance metrics, and contract terms. A vague or defensive response indicates a potential scammer.

Request a Video Call

Scammers will refuse or avoid video calls revealing they are impersonating a company. But speaking face-to-face provides more clues to someone’s authenticity. Insist on a video chat with your direct contact to verify their identity.

Search Contact Names

Ask for the full name of your brand contact and their role. Search for the individual online and on company sites. Scammers won’t be findable as real employees. But you should be able to locate executive or marketing team members.

Look Up Domain Information

Domain tools like provide registration details for websites and email servers. Research any unfamiliar domains. Fake sites will have obscured or inaccurate info. The real ASOS domain would clearly register to the company’s business address and info in the UK.

Reverse Image Search

Scammers steal company logos and executive photos online. Reverse image search any images in the email for earlier instances around the web. Unique images belonging to the business suggest legitimacy.

Ask Around

Reach out to industry peers who’ve worked with the company before. Ask if the offer, contact person and details seem aligned with their real collaboration programs. Others with experience can help determine if it seems off.

Trust Your Instincts

If an opportunity seems questionable, don’t ignore your gut feeling. Even if a scam email includes some legitimate details, any trace of suspicion is not worth risking your money or personal data. When in doubt, walk away.

Real Life ASOS Collab Scam Examples

Seeing actual examples of scam emails can help identify suspicious traits. Here are excerpts from real ASOS collab scams reported by influencers and content creators:

“Hi Laura! We are with ASOS, and our team would love to partner your Instagram account for an exciting influencer marketing collaboration. You have such a strong fashion presence and amazing audience engagement. We think you would be a perfect fit for promoting our new season styles and limited edition collection to your loyal followers. This would be a paid sponsorship including FREE PRODUCTS for you to create content in, and exposure to your 250k followers…”

This impersonal message offers vague praise for “amazing” engagement and being a “perfect fit”, without naming any specific content. The overblown offer of free products and excessively rounded follower count demonstrates lack of personalized research into the recipient’s account.

“Congratulations! Our senior marketing team has chosen YOU out of hundreds of applications for our elite ASOS Brand Ambassador squad! You stood out as someone who embodies the ASOS look and spirit…This is an EXCLUSIVE opportunity with insane rewards: £5,000 for only 3 dedicated posts, FIRST ACCESS to unreleased collections, and a YEAR-LONG ASOS VIP PARTNERSHIP! Just cover the mandatory £500 admin fee and I will get the ball rolling! Let me know ASAP, there are only 5 elite spots left! Xoxo”

This email sets off multiple alarms. The effusive language screams scam, claiming the victim “stood out” from hundreds of applicants the scammers don’t have. £5,000 for only 3 posts is outrageously high payment. Demanding a large upfront “admin fee” confirms ill intent, as does the false pressure of “only 5 spots left!”

“Hi babe! My name is Lisa, I’m an ASOS talent recruiter. Your insta is so on point! I would love to offer you a 1-month contract to showcase our new college athleisure collection. For only £250 admin fee, you’ll get £2k pay + free monthly product deliveries for your own closet! This is hush-hush until campaign launch, so just email me at lisaj1982@gmail, don’t reply to this address. And dm me on Insta @lisajohnsonxo so we can go over details. Let me know soon before we find another baddie! Ttyl, mwah!”

This email raises red flags by speaking unprofessionally, requesting payment of an “admin fee”, directing the victim to non-company contact channels, and creating false urgency to accept immediately. Research would show no ASOS employee named Lisa Johnson. The Instagram account @lisajohnsonxo either won’t exist, or will have zero posts and followers – a clear fake account.

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Stay vigilant for these types of suspicious indicators when assessing potential brand partnership offers. If basic research and interrogation indicates anything shady, it’s certainly best to pass.

Safely Evaluating Website Legitimacy

In addition to scrutinizing dubious emails, you must take proactive steps to evaluate whether unfamiliar websites are safe to engage with. Scammers not only impersonate brands through email – they create sophisticated fake websites with logos, images, and messaging copied from the real company.

Here are best practices for determining if an unknown website is legitimate or an imposter scam:

✅ Verify domain details – Research the domain registration info through Whois lookup services. Fake sites will have intentionally obscured registrant info that doesn’t match the company.

✅ Compare key details – Prices, product images, fonts, text content, and graphics should match the real website. Subtle differences indicate a scam.

✅ Assess professionalism – Amateurish design, stock photos, grammatical errors and misaligned elements demonstrate lack of legitimacy. Real brand websites are polished.

✅ Check for contact details – Official websites display company contact info, addresses and customer service channels. Fakes won’t have detailed contact points.

✅ Search for online reviews – Scam sites won’t have mentions, customer commentary or reviews around the web directing users to the domain. Real brands have online presence.

✅ Try to place an order – Provide fake information to initiate a checkout. Valid payment portals and order flows indicate legitimacy. Scams may redirect payments to unrelated third parties.

✅ Evaluate security – Real sites use HTTPS encryption. Check for the padlock icon and protocol in the URL bar. Unsecured sites should not handle financial transactions.

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✅ See if links are broken – Click all navigation links, product categories, images, and tabs. Non-working elements suggest a hastily assembled scam page.

With strategic evaluation using these best practices, you can determine if an unknown website is trustworthy enough to submit your information to. When assessing unfamiliar opportunities, thorough vetting is crucial.

Protect Yourself from Potential Scams

Here are key tips to avoid being victimized by fake collaboration scams and predatory websites:

✅ Maintain skepticism of unsolicited offers, especially those requiring upfront payments. Real deals will not demand payment until formal agreements are signed.

✅ Independently look up company contact details to verify messages. Do not communicate solely through email channels provided.

✅ Press senders to provide proof of identity through live video chats and specific personal details.

✅ Search for contact names online for proof they are real employees of the company.

✅ Slow down rush offers insisting you act immediately. Take time to thoroughly vet any opportunities.

✅ Research company domains and website details to compare against scams. Bookmark real websites you engage with regularly.

✅ If pressured for sensitive information, politely decline providing anything that makes you uncomfortable.

✅ Consult with peers in your industry who may have insight into a sham opportunity.

✅ Trust your instincts. Any trace of suspicion means an opportunity is not worth the risk. Cease communication.

✅ Never pay any “admin”, “processing” or “partnership” fees upfront. Insist fees come after formal signed agreements.

With knowledge of common scam tactics, and best practices for proactive verification, you can avoid handing money or information to fraudsters posing as fashion brands, retailers and websites. Stay vigilant and protect yourself by taking an informed, discerning approach in your online activities.

In Summary

As digital scams become increasingly sophisticated, we must educate ourselves on identifying frauds and legitimately assessing unfamiliar opportunities online. This guide provided comprehensive information on current ASOS collab scams for the public to make well-informed decisions.

Let’s recap the key points:

✔️ ASOS impersonation scams offer fake brand deals to pocket upfront admin fees. Know the common traits.

✔️ Thoroughly vet offers by researching senders, details, and domains to surface any red flags.

✔️ Look up website registration info and compare key details to the real sites.

✔️ Insist on proof of identity from senders through video chats and online research.

✔️ Slow down and trust your instincts. Decline providing sensitive info if you have any doubt.

✔️ Educate yourself and others on evolving online scams to avoid being taken advantage of.

Stay vigilant, informed, and skeptical – and you can protect yourself from potentially losing money or personal data in online scams by impersonators. Share this guide with others so we can all make savvier decisions online.

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