Is Pretty Little Thing Legit? Reviews and Complaints

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  • Post published:February 13, 2024
  • Post category:Reviews

Is Pretty Little Thing Legit? Yes, here’s why. Pretty Little Thing (PLT) has quickly risen to become one of the most popular fashion brands among Gen Z shoppers in recent years.

With affordable prices, trendy styles and frequent collaborations with influencers, PLT offers an alluring shopping experience for many young women. However, beyond the marketing allure, questions often arise about whether Pretty Little Thing is a legit company or just hype.

This article aims to take an objective look at Pretty Little Thing by examining customer reviews, complaints and criticisms that have emerged online. Through analyzing both positive and negative feedback, we’ll explore the real experiences of PLT shoppers and try to determine if Pretty Little Thing truly delivers on its promises or falls short.

If you stay till the end, you will have a well-rounded understanding of what current and potential customers say about the legitimacy of PLT as a fashion brand.

Positive Reviews of Pretty Little Thing

is prettylittlething legit

Is Pretty Little Thing Legit? While criticisms of PLT exist, it’s also received plenty of positive reviews from satisfied customers over the years. Here are some of the top things fans commonly praise about Pretty Little Thing:

Affordable prices – PLT is known for offering trendy outfits and pieces at budget-friendly prices, especially compared to other fast fashion brands. Many reviews praise them for making certain styles accessible to younger shoppers on a tight budget.

Wide selection – With new items dropping almost daily, Pretty Little Thing has amassed an immense catalog of clothing, accessories, swimwear and more. Reviewers appreciate having so many options to choose from across various styles.

Fit and sizing – For the most part, reviews indicate PLT basics and going-out pieces fit true to size. Customers frequently comment on how well items flatter their figure once received. This is a plus given sizing issues plague some fashion sites.

Fast shipping – Pretty Little Thing is quick to get orders out the door and into customers’ hands, even for international deliveries in some cases. Many positive reviews highlight impressively fast shipping times.

Quality for the price – While not always on par with higher-end brands, most agree PLT clothing is well-made for the affordable cost. Fans say pieces hold up well through washes and are worth the low prices paid.

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Customer service – Pretty Little Thing receives compliments for being responsive to inquiries, speedy with refunds/returns and overall helpful with problems or complaints. Buyers appreciate the accessible customer support.

Collaborations and marketing – PLT’s team-ups with famous models, TV personalities and influencers are a hit with many fans. More traditional marketing efforts like advertisements, mailers and social content also earn high praise.

The bottom line is, satisfied customers say Pretty Little Thing delivers outstanding value considering budgets. With wide selection, stylish offerings and affordable yet quality products, fans argue PLT provides an excellent shopping experience – so long as expectations match the price point.

So is Pretty Little Thing Legit? Certainly, positive reviews help support claims of PLT being a “legit” retailer worth trying.

Common Complaints About Pretty Little Thing

While reviews show Pretty Little Thing pleases many customers, no company is immune to criticisms or issues. Digging deeper reveals common complaints lodged against PLT that cast doubt on their legitimacy for some:

Misleading sizing/fit – Inconsistent sizing across items and body types is PLT’s most frequent complaint. Many argue the “models” shown don’t always reflect true fits. Items arrive too small, large or strangely shaped for the size ordered.

Poor quality materials – Fragile fabrics, seams popping within wears and strings/threads hanging off garments feature in quality gripes. Customers expect items to last more than a handful of washes at these rates.

Damaged or incorrect items – Arriving with holes, stains or entirely wrong products compared to pictures, order errors frustrate buyers used to accurate fulfillment elsewhere. Resolving the issues takes time.

Slow shipping – While some receive lightning-fast deliveries, others report waiting 2-4 weeks beyond estimated dates. International orders in particular experience major delays and extra shipping fees.

Difficult returns – Figuring out return policies and processes seem troublesome to navigate on the site. Getting refunds takes longer than estimated, and reshipping damaged replacements remains an issue.

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Lack of customer service – Complaints claim unresponsiveness from support teams on issues like lost packages, sizing advice or disputes over charges. Resolving problems takes persistence.

Deceptive practices – Some feel misled by photos that don’t match products or claims like “last few pieces left” to pressure sales but items stay instock. Return windows shrink compared to promises.

Most of the major criticisms revolve around consistency, reliability and trust issues – main drivers behind questioning a brand’s overall legitimacy. If operations can’t meet or exceed common expectations for quality, service and fulfillment, doubts will naturally form regarding PLT delivering on its promises as a fashion retailer.

Criticisms of Pretty Little Thing’s Business Practices

Beyond customer experiences, some criticisms have emerged regarding Pretty Little Thing’s wider business practices that create distrust in the brand. Areas facing scrutiny include:

Overproduction and fast fashion impact – With new items added constantly, some argue PLT contributes heavily to overconsumption and textile waste problems plaguing the apparel industry. Sustainability practices are lacking.

Exploitative labor practices – Manufacturing cheaply overseas allows lower prices but raises ethical questions about working conditions and pay for the factory employees overseas actually making PLT clothes. Transparency is lacking.

Financial irregularities – PLT folded its UK operations into a new parent company based in Ireland allegedly for tax reasons, moving money through Luxembourg as well, raising eyebrows over fiscal maneuvers.

Too much influencer promotion – Over-reliance on Instagram partnerships means audiences question if PLT brands or just pays famous people to promote constantly. Customers feel sold to more than engaged with.

Legality issues – PLT failed to gain work visas for foreign employees, got fined for misleading return/refund policies in some countries and faces accusations of copying independent designers’ work.

When such doubts emerge around wider ethics, transparency and lawful operations, it understandably weakens overall confidence and trust that Pretty Little Thing truly possesses integrity or legitimacy as a fashion brand rather than just aesthetically marketing itself effectively. The additional context regarding business actions amplifies existing customer service concerns.

Is Pretty Little Thing Legit? Verdict

So in summary – Pretty Little Thing earns praise from satisfied customers for affordable prices, vast selections and generally good quality given low costs from reviews. Their marketing, partnerships and growth have resonated strongly.

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However, substantiated complaints around inconsistent sizing, arrival issues, slow responses and questionable practices paint another side showing PLT falls short of promises at times too. While no company pleases all, the frequency and similarity of criticisms suggest possible systemic problems.

Ultimately, Pretty Little Thing seems a legit business achieving massive success in fast fashion – but one prioritizing growth and appearance over reliability, responsibility and fully resolving customer pain points just as strongly.

As with any brand, individual experiences will vary, but common threads in feedback show legitimacy depends much on expectations set by PLT’s low price image versus a shopper’s standards.

For budget-conscious, non-fussy buyers mostly after trends, Pretty Little Thing does offer value when orders go smoothly. However, people seeking consistent quality, trust or wanting to support brands fully accountable probably won’t feel PLT is legitimately delivering and should explore alternatives.

An objective view finds PLT hits marketing success while falling short on reliability and responsibility at their current scale and model. Whether that aligns with one’s shopping priorities helps determine if Pretty Little Thing is a legitimate brand for each consumer personally.


In conclusion, Pretty Little Thing earns its success by making fashion affordable and accessible, but questions hang over how much their low costs correspond to reliability, integrity or sustainable practices expected of larger companies now.

While PLT attracts many satisfied customers, legitimacy depends on aligning expectations with the realities of frequent consumer complaints – so potential buyers must decide if PLT delivers legitimately for their standards or if alternatives better suit their priorities.

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