Is GOAT a Legit Website for Sneakers and Streetwear?

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  • Post published:February 16, 2024
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Is GOAT a Legit Website for Sneakers and Streetwear? GOAT is one of the most popular online marketplaces for buying and selling authentic sneakers, streetwear, and other collectibles. But is GOAT legit? Can you trust them to deliver real products and provide good customer service?

In this in-depth article, we’ll take a close look at GOAT, how the site works, and if it’s ultimately a legit and trustworthy company. We’ll cover topics like:


By the end, you’ll have all the info you need to decide if GOAT is right for your sneaker and streetwear needs, both as a buyer and a seller.

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What is GOAT and How Does it Work?

GOAT was founded in 2015 as an online marketplace to buy and sell sneakers, apparel, and accessories from brands like Nike, Adidas, Supreme, and more.

The name GOAT stands for “Greatest of All Time”, representing the hard-to-find “greatest” sneakers and streetwear pieces that sellers list and buyers covet.

GOAT has two sides to its marketplace:

  • Buying: GOAT sells new, used, and pre-owned sneakers and apparel. When you buy through GOAT, you’re purchasing from an individual seller through the GOAT app or website.
  • Selling: Anyone can sign up to become a seller on GOAT. As a seller, you list your shoes and items for buyers to purchase. GOAT handles payment processing, order fulfillment, and customer service on your behalf.

GOAT makes money by charging fees to sellers – a commission on each sale. Buyers pay nothing extra to use the GOAT marketplace.

Here is how the basic buying/selling process works on GOAT:

To Buy:

  1. Browse sneakers and products listed for sale on GOAT’s website or app
  2. Purchase the sneaker you want by adding it to your cart and checking out. Select your size if multiple are available.
  3. Your payment is processed. GOAT charges your card but does not yet release funds to the seller.
  4. GOAT’s team authenticates the sneaker when it arrives from the seller.
  5. If authentication passes, GOAT ships you the sneaker. If it fails, you get a refund.
  6. You receive and can review your order. GOAT releases your payment to the seller.

To Sell:

  1. As a seller, you list your sneaker and upload images. Select size, color, condition, etc.
  2. A buyer purchases your sneaker.
  3. You ship the sneaker directly to GOAT’s authentication center.
  4. GOAT authenticates the sneaker to verify it’s real and matches what was sold.
  5. If authentication passes, GOAT ships to the buyer. If it fails, the sneaker is returned and no payment released.
  6. You get paid after successful authentication and receive payment from GOAT (minus GOAT fees).

So in summary, GOAT acts as a trusted intermediary between buyers and sellers. Both buyers and sellers must go through GOAT’s verification processes for every transaction.

GOAT’s Authentication Process

One of the main reasons buyers trust GOAT is because of its rigorous authentication system. GOAT authenticates every sneaker purchase to verify its authenticity and condition before shipping to the buyer.

Their authentication checklist includes:

  • Examining for authentic brand details: GOAT’s team has handled thousands of shoes and knows what to look for. They check the shoe inside and out for branding elements that should be present.
  • Reviewing wear patterns: Based on the condition selected by the buyer, GOAT checks for appropriate signs of wear and tear. A “new” shoe can’t have wear and scuff marks, for example. But a “used” pair may show expected signs of normal use.
  • Assessing material quality: Authentic, retail shoes from brands like Nike and Adidas maintain high material standards, while counterfeits usually fall short. GOAT inspects the quality and craftsmanship.
  • Comparing to internal guides: Their team compares to internal guides showing exact product details. These guide books contain reference images and material scraps from actual branded factories.
  • Verifying serial numbers/SKUs: Serial numbers and SKUs should match the brand and model of the shoe. GOAT cross-checks these against internal catalogs.
  • Checking packaging: Any included boxes, inserts, accessories should match the sneaker and branding.
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This comprehensive authentication process gives buyers peace of mind that they will get exactly the product ordered in GOAT’s marketplace. It helps maintain trust and satisfaction across the sneaker community.

GOAT’s Seller Vetting and Buyer Protections

In addition to authenticating sneakers, GOAT also vets its sellers thoroughly to further reduce risks for buyers.

Here are some of GOAT’s seller requirements and restrictions:

  • Sellers must provide identity verification – Full name, date of birth, mobile number, and address. Reduces fraud risk.
  • Some restrictions on new sellers – Limits on new sellers for higher-priced or high-risk transactions until they build up reputation.
  • No meetups allowed – All transactions must be handled through GOAT for buyer protection and authentication. Meetups banned.

GOAT also provides strong buyer protections:

  • Money back guarantee – Full refund if a sneaker fails authentication or the order has an issue.
  • Free shipping insurance – Insures every order up to $200 in declared value for free.
  • 24/7 customer support.

These precautions show GOAT’s commitment to maintaining trust. The seller vetting reduces risks around fraud, fakes, and bait-and-switch tactics. And the money back guarantee offers buyers recourse if anything goes wrong.

Customer Reviews and GOAT’s Trustpilot Rating

Independent customer feedback is another strong signal that helps assess if an online marketplace like GOAT is legit. GOAT maintains an “Excellent” Trustpilot rating of 4.7 out of 5 stars, with 91% rating it as Excellent or Great.

Here’s a sample of the positive feedback shared there by buyers and sellers:

“GOAT is hands down the safest marketplace for rare and sought after shoes. I cannot recommend them enough, their authentication team is top notch.”

“Super quick shipping both ways during selling and buying. Excellent service and no complaints.”

“I’ve never had any problems with GOAT. Great selections and prices, fast shipping, responsive customer service, easy communication, etc.”

“GOAT makes buying shoes online worry free. With their verification processes I know I’m getting an authentic product.”

“Smooth transactions for fair market prices both buying and selling. The GOAT authentication team is second to none.”

While there are some negative reviews as with any marketplace, the vast majority of feedback from both buyers and sellers praise GOAT’s authentication rigor, customer service, and handling of issues.

This high level of customer satisfaction indicates buyers and sellers largely consider GOAT a trustworthy platform. Reviews reflect the experiences of real sellers getting paid out and real buyers receiving verified authentic sneakers as expected.

How GOAT Compares to StockX and other Sites

To fully evaluate GOAT’s legitimacy, it also helps to compare it against competing platforms like StockX that offer a similar sneaker resale service.

StockX is GOAT’s closest competitor, also focused exclusively on the sneaker/streetwear market. Like GOAT, StockX offers:

  • Buying/selling of new and used sneakers and apparel
  • Authentication performed on all transactions
  • Direct shipments between sellers and their verification centers

However, GOAT tends to rate more highly than StockX in terms of trust, customer satisfaction, and its authentication processes. Key differences buyers cite:

  • GOAT offers superior customer service – more responsive, helpful, and quick with resolving issues
  • Faster shipping speeds – GOAT delivers sneakers faster after authentication
  • More detailed authentication – GOAT’s 12-point authentication seen as more rigorous
  • Lower seller fees – GOAT’s flat pricing instead of StockX’s bid/ask system
  • Better selection and prices – More options from sellers due to GOAT’s growing userbase
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So when comparing GOAT versus StockX, buyer sentiment leans strongly in favor of GOAT as the better overall marketplace.

There are also more general online marketplaces like eBay and Poshmark where you can find streetwear items. However, they lack the specialization and rigorous authentication processes seen as key to trust for sneaker resale. GOAT also offers a more curated and targeted platform for this specific market.

Is GOAT Legit for Buyers? What to Look Out For

Given GOAT’s authentication process and positive reputation, the marketplace is considered highly legit and trustworthy for buyers overall. But no marketplace is 100% perfect, so there are still a few things savvy buyers should keep in mind:

Authenticate on your own as well

While GOAT has strong authentication practices, it never hurts for buyers to verify a sneaker’s legitimacy themselves too. Look for the following signs of an authentic sneaker:

  • Quality materials – Real leather, suede, etc. Not cheap feeling or looking.
  • Clean, high-quality branding – Logos, tags, etc should be crisp with good stitching, no loose threads.
  • No glue stains or flaws – Authentic Nikes and Adidas, for example, have excellent quality control.
  • Matching serial numbers – Serial or SKU codes should be correctly formatted and match shoe details.
  • Accurate sneaker details – Shape, colors, materials should match official design. Compare to brand website pictures.
  • Appropriate box and extras – Box condition and included accessories should match listing.

Doing your own quick authentication check is an extra layer of protection when buying from any third-party marketplace.

Inspect shoes upon arrival

Give the sneakers a close look when they arrive from GOAT. Verify they match the listing description and photos from the seller in terms of:

  • Shoe condition – Signs of wear should match selected condition grade like “new”, “used”, etc.
  • Size and style – Size marked on shoe itself matches order details. Style name/number also matches.
  • Accessories – Any additional laces, inserts, branded elements agree with listing. Box is correct.
  • Colors – Check that colors look accurate and consistent across all areas of the shoe.

If anything seems off, take well-lit photos showing issues and contact GOAT customer support immediately. They will make things right if the shoes don’t align with what you ordered.

Buy from reputable sellers

Along with GOAT’s own vetting process, buyers can check seller profiles for further reassurance. Warning signs of a risky seller include:

  • No seller photo – Highly-rated sellers will display a verified photo. Avoid blank profiles.
  • Low seller rating – Stick with sellers rated 4 stars and up for fewer issues. More reviews is better.
  • Selling brand new at low prices – If it seems too good to be true, it probably is. Fake sellers bait with unreal deals.
  • Multiple available – Resellers usually only have 1 pair of a rare shoe. Watch for sketchy bulk listings.

Checking these seller factors helps identify trusted sellers with a proven history of satisfied GOAT transactions. Buying from reputable sellers further minimizes already low risks.

Is GOAT Legit for Sellers? Tips for Selling Safely

GOAT is also considered a safe and worthwhile platform for sellers looking to resell sneakers and streetwear items. The large buyer base and GOAT’s escrow-protected transactions make it low risk for sellers.

Here are some best practices to safely sell your kicks on GOAT:

Price competitively

Check GOAT’s own listings and GOAT’s pricing data available for each sneaker. Price yours competitively to attract buyers quickly.

Provide plenty of photos

Follow GOAT’s photo guidelines and take 12-15 clear, well-lit pictures showing all angles and details. The more evidence for authenticity the better.

Describe condition accurately

Be honest about wear and tear. Under-grading condition to get more money can lead to failing authentication and headaches.

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Package with care

Clean sneakers thoroughly. Wrap in paper and fully box/pad shoes so no shifting or damage occurs in transit.

Ship fast with tracking

Print the GOAT shipping label and drop off same or next business day. Provide tracking so your speedy ship time is apparent.

Stay on top of payout

GOAT releases payouts every business day once the buyer receives the order. Add direct deposit details for fastest payments.

Following these tips shows you’re a responsible seller committed to providing a smooth experience. It builds your seller rating and minimizes any issues during GOAT’s verification process as well.

Common Questions and Concerns about GOAT’s Legitimacy

Given the amount of money changing hands, buyers and sellers naturally have some lingering questions about whether GOAT is a legit marketplace they can truly trust. Let’s examine some frequent areas of concern:

Are the sneakers I buy from GOAT 100% authentic?

GOAT authenticates every purchase, but some fakes still occasionally slip through. These cases appear to be rare, and GOAT always makes it right for the buyer by issuing a refund. You’re very unlikely to end up with counterfeits from GOAT.

Could GOAT sell my data?

GOAT states clearly they only share personal data with sellers/buyers involved in transactions. They employ reasonable security and never sell data to third parties.

Why are seller payouts sometimes delayed?

Payouts coming a few days later than expected are usually due to minor issues like the buyer not accepting shipment yet. As long as you shipped promptly with tracking, delays getting paid are rare.

Does GOAT resolve issues quickly?

GOAT customer service has an excellent reputation for responding quickly and making things right for both buyers and sellers. This level of support builds trust in their platform.

Is selling on GOAT worth the fees?

Sellers ultimately find GOAT’s fees justified. They gain access to GOAT’s huge buyer base along with escrow protection against scams – well worth the tradeoff of the 10-15% cut.

The bottom line is GOAT seems to act ethically and focuses on creating a seamless, low-risk experience. This concern for user satisfaction contributes to their standing as a trusted marketplace.

The Verdict: Is GOAT a Legit Website?

After researching GOAT’s inner workings, seller vetting processes, customer feedback, and comparisons to alternatives, the verdict is clear – GOAT is considered a very legit platform for buying and selling sneakers.

Signs GOAT is a legitimate, reliable marketplace include:

  • GOAT’s extensive authentication process to verify all sneakers bought/sold. This prevents buyers from receiving fakes and builds immense trust.
  • Highly satisfied customer reviews praising GOAT’s support, pricing, and delivery speed. Happy repeat customers indicate a marketplace works well.
  • Leading reputation over competitors like StockX and eBay. Buyers and sellers both favor GOAT due to greater satisfaction with service, selection, and authentication rigor.
  • Responsible policies and protections that safeguard both buyers and sellers involved in transactions. This minimizes risks for users.

While every marketplace has some negative reviews, GOAT’s overwhelmingly positive reputation provides evidence of their legitimacy and dedication to providing a trusted platform.

Both casual buyers looking to score coveted sneakers and resellers trying to profit from in-demand shoes can feel confident in GOAT’s systems and protections. As long as reasonable precautions are taken, GOAT represents a safe, reliable marketplace to buy and sell shoes.

So for anyone asking “is GOAT legit?”, the clear answer supported by facts is yes – GOAT is a legitimate source for authentic sneakers and streetwear apparel. Their authentication processes, customer satisfaction, and focus on building trust justify GOAT’s reputation as a premier marketplace in the sneaker community.

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