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Have you ever thought of how to Publish app on google play store? Even if you can now make cross-platform apps and games, you need to know how to release or publish them on platform-specific stores.

Steps on how to Publish app on google play store
Ten Essential Steps to publish your app on Google Play Store

The Google Play Store is the most extensive online marketplace for Android apps, and it has certain rules that you will need to abide by so you can publish your app or game successfully. If you want to know how to release an app to the Google Play Store, follow this simple guide and complete your checklist. Here are the ten essential Steps on how to Publish app on google play store:

1. Are You Set for The Google Play Store?

If you’re ready to publish, you should have a look at the Google Play guide to making high-quality apps. Be sure that your app or game meets the core app quality standards, and you will reduce any friction that comes during the process of publishing.

2. Target the Right Audience and Users

It is essential to get your app or game into the hands of the audience it was designed for. One method of doing this is by putting a content rating on your Google Play application. If you have created a game for young learners, you can set the maturity level of your app or game to “Everyone.” If you’ve created a first-person shooter that guides the player through a Silent Hill-esque world, then you will want to put a “High Maturity” rating on your game.

3. Where in the World Do your Users Come From?

When you want to upload a game or app to the Google Play Store, you need to put into early consideration whether you’re going to distribute internationally, worldwide or even locally. It might not look like a high priority, but you have to decide early enough because where you choose to distribute can have some knock-on effects:
You might need localized resources.
You’ll have to write a localized app description.
You can adapt your app for timezone changes, different currencies
The legal requirements may vary, depending on the territory you target, etc.,
Thankfully, there’s an excellent localization checklist for publishing on Google Play.

4. Gather Important Materials for Android Publishing

There are a few things you will need to have organized and put in place before you begin publishing your app. It will make your life stress free to gather all of these materials before you start with the nitty-gritty parts of preparing to release on Google Play Store.
Get Your Cryptographic Keys

A cryptographic key enables you to provide a digital signature that authenticates your app or game. These keys identify you as an app author and are required for Android publishing. There are many ways that these keys can be generated.
You should use the same cryptographic key for the lifespan of all of your apps. The funny thing about Google Play Store is that the key you use must be valid until after 22 October 2033. This is a requirement for everyone who is publishing on Google Play, and it allows users to upgrade their apps quickly.

How to keep your cryptographic keys safe from intruders:

It’s essential to keep your cryptographic keys safe. You need to make sure nobody can have access to these keys and compromise your user’s security. Making sure that these keys are secure is simple if you follow these few steps:

  • Use a strong password for your keys and keystore
  • Keep your keystore file in a secure place.
  • Don’t let anyone else have access to your key or know your keystore and key passwords.

Create Your Application Icon
The icon of your app is the very first thing that your potential users will use in judging you. People always judge books by their covers every day. And while it’s not a valid practice, people will continue to do it because it’s easy and saves time. So make sure they judge your app or game as being important and worthy of a download.
When it comes to creating your icon, simplicity is key. Here are a few rules that will help you to create a great icon.

How to create an app icon

  • Choose one visual element
  • Avoid using words
  • Use the correct format and size
  • Be creative
  • Don’t be scared to be creative and make something that will wow the crowd and stand out. There are some rules to follow, but that doesn’t mean you cannot think outside the box too either.

Write Your End User License Agreement (EULA)

What is An End User Licence Agreement (EULA): An End User License Agreement or EULA, are the terms and conditions that you set for using your app or game. You should include an EULA with your app or game so that it is used for the reasons that you intend. One of the good things about Google Play is that they’ve listed the terms and conditions of publishing on Google Play for developers.

Do not worry if you’re not an expert in legal matters; you don’t have to write your own EULA. You can simply find EULA templates on the internet that are free to use or tweak as you feel necessary. Once you have written your EULA, a link needs to be put in it to send you to the description field of your app’s Google Play store page.

Prepare Your Marketing Materials

Once you get to release your game, you will need to get some users. Something you need to know about Google Play is that your app store page will be the first impression most people have about your app or game. So it’s essential to make sure it looks good. App store optimization means having the best marketing materials and tailoring them for Google Play.

You’ll need text, images, and video to make sure you get the most out of your page.
While it’s important to get your graphic material ready when preparing to publish your app or game, you should also put into consideration the name of your app or game. When people search for your game names are what show up, so pick something that is not hard to search for and include keywords that relate to what your app does.

Read also: How to avoid Google Verification problems after Resetting your Android

5. Plan How You Want To Monetize Your App

Most developers will plan to make some profit on the apps and games that they release. There are a few fundamental decisions to take when it comes to monetization strategy before publishing on Google Play.

The first thing is to decide whether your app or game will be paid or free. If you decide to go along with the paid option, you might choose to change your mind later on and make your app or game free (but it’s not advisable to change it back). However, if your app or game is released for free, it must always remain free.

You can take advantage of In-app Billing services to monetize your app or game by providing in-app purchases or subscriptions with both options.

It’s important to consider the following if you’re going to go for the paid app or game route:

  • Prices and supported currencies
  • Selling apps in multiple currencies
  • Specifying tax rates
  • Transaction fees
  • It’s important to know before time how much you’re going to charge for your app and if the price will vary from country to country.

6. Prepare the Technical Side of Things for Publishing on Google Play

Once you have gotten all of the essential materials together and made some necessary decisions, it’s time to prepare your app for release. There are some things you need to be sure of before your app or game is ready to be published.

  • Choose a Suitable Package Name

Your app or game is uniquely identified on user’s devices and in the Play Store by the package name. The package name of your app can never be changed. Otherwise, it will be treated as a brand new app, and existing users won’t receive any update.
Picking a good package name means picking something that will be suitable for the whole duration of the app’s lifespan. Lowercase and uppercase letters from A-Z and underscores (‘_’) can be used in your package name although individual package name parts must start with a letter.

The basis for proper package naming uses internet domain ownership (but in reverse). So an application published by Google would use the name It’s crucial when naming your package to avoid using com.example, there are unique package names than this.

  • Turn Off Logging and Debugging

It’s essential when publishing to turn off logging and debugging so your app or game can’t be introspected. Introspection is when someone examines the structure and other details of an object and its class at runtime.

Review and update your manifest and Gradle build settings. Every Google Play application needs an AndroidManifest.xml file (with that name) in its root directory. Relevant information about your app is presented to the Android system by the manifest file.
There are three primary parts to the manifest that you need to check:

You should use only permissions that are specific, relevant and required for your application.

android: icon and android: label attributes:
Values must be specified for these attributes, which are found in the element.

Android:versionCode and android:versionName attributes:

It’s advised that your values should be specified for these attributes, which are found in the element. Check out Google Play’s Versioning your Application guide for more information.

  • Address Compatibility Options

Your application needs to be compatible with some different devices. There are a few things you need to consider when testing for compatibilities such as multiple screen sizes and tablets.

Update URLs for servers and services. Make sure you’re using the production URL or path for the server or service and not a test URL or path if your application accesses remote servers or services.

About Google Play and Licensing

For you to publish a paid app for Google Play, then you should think about Licensing for Google Play. Licensing allows you to control who has the right to access your paid app. While this isn’t an essential step for everyone, it is recommended by Google Play.
Confirm Your App or Game Size
There is a 100MB size limit for APK’s when publishing on Google Play. If your app or game goes beyond this limit, you can always take advantage of APK Expansion Files. However, unless your app is much larger than the 100MB limit, I think it’s better you reduce the size of your app to meet the regular size.

7. Localization and The Play Store

If you have finished all of the steps so far, including the decision of where to launch, your app or game is ready to be localized. Localizing has to do with translating everything about your app, so it is suitable for international markets. Unfortunately, it cannot be done for you with any free service. While you could make use of online translators, For accuracy, it is recommended to make use of a professional translator. The text of your app is not the only thing that you need to consider though. Your app store page and any marketing material that makes use of text needs to be localized.

Once your app or game have been localized, it is essential to test it to so as to make sure that everything works as before. Check out the Google Play Localization Checklist for information on localization.

8. Upload and Test the Play Store Version of Your App

If you have completed all of the prior steps, you should be ready to upload your APK to your Google Play Developer Console and start testing. The first action you need to carry out is to follow these necessary steps below to check your publish-ready APK.

  • Change in Orientation

If you have developed an app or game that needs to work in both portrait and landscape view, you need to test it to ensure when the orientation of the device changes, the screen changes. So you need to see if the screen is re-drawn correctly when you change the orientation of your device a few times. Make sure any custom UI code you’ve used works during reorientation.

  • Invite Alpha and Beta Testers

Once you’ve completed testing, enlist the help of others to find anything you might have missed. In the Google Play Developer Console, you can set up groups of alpha and beta testers to give you feedback before release. You can invite these testers, and they will be prevented from leaving reviews or ratings on your Play store page, so there’s no risk of lousy feedback spreading to new users.

9. How to Publish an App using App Store Optimization

Now that your app is ready to be released on Google Play Store, your app store page needs to be optimized. If you already have your icon and materials for promotion available, here are some more tips to help you out in your ASO strategy.

  • Make your app or game is put in the correct category.
  • Write a good description of your app.
  • Engage early users to gain positive reviews and ratings
  • Analyze & tweak the Play store page as you go.

10. Final Checks and Publishing

So before you click the publish button on your Google Play Developer Console, you should do some last minute checks. Ensure that:

  • All the correct info of your developer profile is linked to the right Google payments merchant account.
  • The correct APK version of your app is uploaded.
  • The Play store page is optimized.
  • The correct pricing options have been set.
  • Your country targeting and pricing have been set accordingly.
  • The right ‘compatible devices’ have been listed
  • The support email and website are correctly listed
  • Your app or game doesn’t go against any Google Play rules
  • You have accepted that your app meets the guidelines for Android content on Google Play and also US export laws.

Congratulations!!! Finally, you’re now ready for launch!

After launch, your primary goal should be user acquisition. There’s no point putting all the work into developing an app or game if no one gets to use it.
Once you’ve got some users, it’s important to keep them happy. Supporting your customers will be crucial to ensuring that your app or game is a success. Make sure that a support email address is included in the description page of your app.
Google Play supports its users when it comes to issues of downloading, installment and payment, but it’s left to you, the developer to fix bugs, release updates and make sure your app or game remains compatible with future updates.

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